OPENINGS:  Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpool at $125M.  The sequel has the very reasonable explanation that its forebear had the advantage of a Sunday that was part of […]

  OPENINGS:  The really bad news for GODS OF EGYPT (Summit/Lionsgate) wasn’t the $14M US opening, although that was certainly pathetic enough.  No, the really bad news was that in 68 overseas territories covering most of the world (although not yet China, which opens in 2 weeks, nor France, Germany or the UK), it managed […]

  OPENINGS:  LET HIM GO (Focus/Universal) had a more substantial marketing campaign than most recent arrivals, and it seemed to benefit modestly from the added resources with a $4.1M weekend, the same start that Honest Thief had a few weeks ago. In limited release, THE DARK AND THE WICKED (RLJE) opened with $65K at 68 […]

  OPENINGS:  THE BEST CHRISTMAS PAGEANT EVER (Lionsgate) is claiming “victory” among the newcomers, but its reported $11.1M comes with a huge asterisk, as $2.1M of that total was from a preview day the previous week.  Strictly on a weekend vs weekend basis, it wasn’t close to the win.  It’s also estimating the smallest Sunday […]

  OPENINGS:  After last week’s Fall Guy stumble, KINGDOM OF THE PLANET OF THE APES (20th/Disney) arrived at the high end of projections with $56.5M.   That was roughly on par with the starts for 2011’s Rise ($54.8M) and 2017’s War ($56.3M), although a bit lower than 2014’s Dawn ($72.6M).  The franchise has reliably done better […]

  OPENINGS:  The weekend’s awful weather is being given the blame for a subpar Christmas holiday box office, but the fact remains that audiences appeared unenthused (or worse) about the new offerings.  PUSS IN BOOTS: THE LAST WISH (DreamWorks Animation/Universal) fared best, with $11.4M for the 3-day weekend, $17.8M with Monday, and $24.6M since its […]

Based on Friday’s and Saturday’s grosses, weekend #18 of 2015 now looks like $221 million for the top 12 films Friday-Sunday, down from yesterday’s estimate ($249 million) but still above the norm for this weekend as summer gets going early.  Saturday was fairly soft at the box office because of a huge day in TV sports […]

Based on Friday’s and Saturday’s grosses, weekend #40 of 2014 looks like $142 million for the top 12 films Friday-Sunday, even better than yesterday’s estimate ($129 million) and now 37% above the norm for this weekend ($104 million).  A great start for the fall movie season with two new films opening to different demographics and […]