OPENINGS:  The only wide launch this week (2027 theatres) was the horror movie THE EMPTY MAN (20th/Disney), which despite its big-studio credentials had a nearly invisible level of marketing behind it, and started with a $1.3M weekend that was low even by pandemic standards. AFTER WE COLLIDED (Open Road) had a limited arrival at […]

  OPENINGS:  US (Blumhouse/Perfect World/Universal) slipped 12% on Saturday, and while that doesn’t compare to Get Out‘s amazing 17% increase on its 2nd day of release, it’s in the range of the 11% drop for It, and better than the 18% for both The Conjuring and the 2018 Halloween.  That pushed Us to a $70.3M […]

  OPENINGS:  We’ll see how the numbers hold up in tomorrow’s finals, but for now at least THE BOSS BABY (DreamWorks Animation/20th) is the weekend winner with $49M, considerably better than expectations.  The only dour note on the success is that it was rather frontloaded for a family non-sequel, with a 28% Saturday bump.  That […]

  OPENINGS:  None of the studio releasing new films this weekend had much to be happy about.  BLAIR WITCH (Lionsgate) was the top of the newcomers in the US, but with a $9.7M start, it’s low-end even by the standards of cheap horror movies, and while its $5M production budget isn’t a problem, its $40-50M […]

  OPENINGS:  LITTLE WOMEN (Columbia/Sony) had a solid start with $16.5M over the 3-day weekend ($29M since Wednesday).  The next week will be particularly difficult to predict because of the midweek holiday, after which schools will mostly remain closed but some adults will be going back to work.  If Little Women can reach $50M by […]

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative word of mouth was evident in the 24% Friday-to-Saturday drop.  It’s never a good sign when the best spin a studio can put on […]

  OPENINGS:  The Presidents Day weekend wide releases were Sundance titles seeking to take advantage of the expanded “2020” Oscar calendar, which includes films released through February 2021.  Both would likely have been platformed releases in a non-pandemic marketplace, and remained niche in their appeal.  JUDAS AND THE BLACK MESSIAH (Warners, also on HBO Max) […]

  OPENINGS:  Despite a launch scheduled around Mother’s Day, BOOK CLUB: THE NEXT CHAPTER (Focus/Universal) had a soft start with $6.5M.  That’s less than half the $13.6M for the first Book Club in 2018, and also considerably below the $12.7M for this year’s 80 For Brady.  (The grasp for a closer comp with The Second […]