>Based on Friday and Saturday box office (and estimated Sunday numbers), Immortals ($32 million) will beat Jack and Jill ($26 million).  Keep in mind Immortals is playing on many fewer theaters than the Adam Sandler comedy and has a much better per theater number.  J. Edgar is playing at even fewer theaters and has the […]

Based on Friday’s and Saturday’s grosses, weekend #28 of 2014 now looks like $140 million for the top 12 films Friday-Sunday, 27% below the norm for this weekend and now slightly above our forecast ($134 million). Opening at 3,967 theaters, Dawn of the Planet of the Apes from 20th Century Fox grossed $27.7 million through Friday […]

  OPENINGS:  LET HIM GO (Focus/Universal) had a more substantial marketing campaign than most recent arrivals, and it seemed to benefit modestly from the added resources with a $4.1M weekend, the same start that Honest Thief had a few weeks ago. In limited release, THE DARK AND THE WICKED (RLJE) opened with $65K at 68 […]

  OPENINGS:  The 3-day weekend in the US went narrowly to MEG 2: THE TRENCH (CMC/Warners) with $30M.  That was down more than 1/3 from the $45.4M start for The Meg in 2018, which would ordinarily be concerning for a film with $250M in production/marketing costs, but Meg 2 overperformed internationally even more strongly than […]

> Based on Friday and Saturday box office (and estimated Sunday numbers), Real Steel is now looking like an opening weekend of over $27 million — $2 million more than projected yesterday.  Real Steel jumped 27% from Friday to Saturday (from $8.55 million to $10.85 million).  With a projected final domestic gross of $81 million, […]

  OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M), and while the company has a few more projects on the calendar, including a pair of Brad Pitt vehicles, one has to wonder how many […]

  OPENINGS:  Coming into this weekend, the discussion about BLADE RUNNER 2049 (Alcon/Sony/Warners) was mostly about whether with its critical raves it could exceed expectations by 20% or so and become October’s #1 opening.  But things went in the other direction, and its current $31.5M estimate doesn’t even put it in the month’s Top 20.  […]

Based on Friday’s grosses, the final weekend of 2013 looks like a great finish: $186 million for the top 12 films Friday-Sunday, down a touch from yesterday’s estimate but still up significantly from the same weekend last year (see comparisons to previous years at the bottom).  The new films this long weekend are actually not […]