>Deadline Hollywood is reporting a $37.3 opening day for Transformers: Dark of the Moon.  Adding in the $5.5 previews on Tuesday, the total for Transformers stands at $42.8 million.  These are very good numbers and beats the opening for Pirates of the Caribbean: On Stranger Tides, holder of the previous 2011 opening day record.  The […]

The 2014 holiday box office has pulled even with 2013 and remains somewhat above the average for the last decade or so. The top 10 films on Friday January 2, 2015 totaled a solid $51.9 million, somewhat above the average $48.7 million for the days since 2002 when this date landed on a weekend.  When […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

>On ABC, Man Up!, Revenge and Once Upon a Time are now the top three on-air promotion priorities over the past week.  Of course, Man Up! and Once Upon premiere this week, and ABC is clearly standing behind Revenge, which had a promising uptick last week.  In order to show the most relevant and stable […]

  THE CARMICHAEL SHOW had a steady end. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game held at 1.6, and FOX’s game rose 0.3 to 1.5.  In addition, RUNNING WILD gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL games and related programming occupied the Top 8 slots on […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

The party’s over…. NBC:  Quotes from a commercial that doesn’t exist– “NBC, you’ve just had 17 days of fantastic, record-breaking Olympics ratings, and spent every day promoting your new shows non-stop to hundreds of millions of viewers!  What are you gonna do now?” “I’m going straight to the toilet!!” Yes, NBC quickly discovered just how […]