>American Idol finally stopped falling and might even be up from last week when the official nationals adjustment are in later today.  Don’t Trust the B- in Apt 23 premiered to okay ratings on ABC, while NBC tried another program combination on Wednesday night.               Nightly Adult 18-49 Rating Wednesday  […]

  Viewers weren’t enthused about a Trump-less CELEBRITY APPRENTICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Even a thrilling SUPER BOWL slipped in this new TV world. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Some last-minute changes due to the awful news from Paris didn’t shake up the ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Considering it was the third-worst blowout in Super Bowl history, the early ratings in the 56 markets with local Nielsen meters are very good and in line with the last four years.  National ratings will be available later today.  The 47.6 household rating in the metered markets for last night’s game will translate to a […]

  NETWORK UPDATE:  The CMA MUSIC FESTIVAL gained 0.1 in final numbers.  The ARROW rerun on CW lost 0.1. TUESDAY CABLE:  THE DEADLIEST CATCH (Discovery) was cable-watchers’ choice last night at a steady 0.99.  PRETTY LITTLE LIARS (ABCFamily) took a big 0.2 leap up from last week to 0.95, followed by a steady 0.46 for […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

  NETWORK UPDATE:  ROOKIE BLUE and NY MED were up 0.1 in final numbers–but not THE QUEST.  BIG BROTHER also gained 0.1.  THURSDAY CABLE:  The new series on USA and FX continued to flounder.  On USA, RUSH fell 15% to 0.41, while SATISFACTION was at least stable at 0.44.  Things were even worse at FX, where MARRIED dropped by […]