NETWORK FINALS:  After time zone adjustment, the DEMOCRATIC CANDIDATES DEBATE rose to 1.8, and the preceding ELLEN’S GAME OF GAMES rerun lowered to 0.7.  In addition, THE AMAZING RACE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The MSNBC portion […]

  CBS had been riding high on the back of some special events like the NCAA Tournament and the How I Met Your Mother finale, but last week it crashed to earth, falling three-quarters of a ratings point from the previous week and into 2d place.  That left all the broadcast networks looking fairly dismal.  […]

> WHAT WE LIKE:  Tuesday has been screaming for more comedy.  While Fox has had some success on the night with Raising Hope, both ABC and NBC have very strong histories on the night with comedy blocks.  With NBC deciding to leave Biggest Loser on Tuesday from 8-10 pm, the door is open for ABC […]

NOTE: Both NBC and FOX sports programming last night were broadcast live in the Pacific Time Zone. That western viewing is not reflected in the fast nationals below and will be added to the official nationals for Saturday next week.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day […]

  CARS 2 – Watch It At Home:  Pixar Shifts Into Second Gear CARS 2 is preceded by a short subject, the first in what’s intended as a series called Toy Story Toons.  Entitled Hawaiian Vacation, it features all the familiar characters and voices, runs about 10 minutes, and effortlessly recaptures the joy, wit and […]

  Another lackluster night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

Updated March Madness through the first night of the Sweet 16 round and with the CBS afternoon games from last Thursday-Sunday.  Both CBS and TBS now down a few percentage point from the last few years in total viewers, with TNT and TRUtv down double-digit percentages.  The tournament audience across all four networks is down […]

> For one network, a night that moved in the wrong direction. FOX:  Does FOX have to start worrying about X FACTOR?  The show seemed to make its way through the wave of baseball-related preemptions and reschedulings very smoothly, but this week has been troubling.  Both Wednesday and last night, the show has hit season […]