July 6, 2012

SHOWBUZZDAILY BOXOFFICE: Early Thursday Numbers for Spidey and More


Deadline has preliminary boxoffice figures for Thursday, and reports that THE AMAZING SPIDER-MAN (Sony) was at $16.3M for the day, down 30% from July 4th.  If that number holds, it would be slightly better than the 34% drop Transformers had on July 5 in 2007.  At this point in its run Transformers had earned $84.9M, or 55% of its 6-day $155.4M opening.  Amazing has a total of $75.5M, which if the weekend plays out as it did in 2007, would give it $135-140M by Sunday night, which would put it around #25-30 on the all-time 6-day opening list.  (Looking at the longer term, that $155.4M 6-day total turned out to be just under half of Transformers’ eventual $319.2M US total, which could put Amazing Spider-Man on a trajectory for around $275-290M–however, Transformers didn’t face a monster in its 3rd weekend the way Amazing will with the arrival of The Dark Knight Rises on July 20.)

Also on Thursday, KATY PERRY – PART OF ME opened to $3-4M, which should give it a 4-day weekend in the midteens.  The movie cost only around $12M (plus marketing), so it’s not a big bet for the studio.  The film has been getting attention as much as a documentary (the cameras were there when Perry’s marriage was falling apart) as a concert movie, so it’ll be interesting to see whether that gives it more staying power than other recent pictures in the genre.

BRAVE (Pixar/Disney) and TED (Universal) continued to hold well on Thursday, while MADEA’S WITNESS PROTECTION (Lionsgate) fell over 30%, but thanks to the strength of summer midweek business, is still ahead of the last Madea movie.

The strangest set of numbers are for MAGIC MIKE (Warners), which was reportedly down a dreadful 45% on July 4th… only to reportedly climb an astonishing 67% on the 5th.  Either Warners’ calculators need adjustment, or we may have the first bipolar movie.

Stay With SHOWBUZZDAILY All Through The Holiday Weekend For Updated Boxoffice and Analysis!

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."