July 29, 2012

SHOWBUZZDAILY BOXOFFICE: Early Weekend Report – 7/28/12


Last night’s preliminary numbers for THE DARK KNIGHT RISES (Warners) turned out to be unduly optimistic, so the currently promising estimates for Saturday should be taken, for now, with a modicum of salt.  According to Deadline, Rises had an excellent 42% increase from Friday to Saturday, up to $25.6M, and making likely a 2d weekend of $64-66M.  If–if–that number holds, Saturday’s increase would be almost double the one The Dark Knight had on its 2d Saturday, and while Rises would still be running below Dark Knight (probably $24-25M behind by the end of the weekend), it would have a chance to make up some ground.

The news was less good for the weekend’s openings.  THE WATCH (20th) had a negligible 10% Saturday bump from its ugly opening day, and will have about a $13M weekend, painfully bad considering the star power involved.  As is usual for its teen-aimed franchise, STEP UP REVOLUTION (Summit) fell on Saturday, and will lag behind The Watch for the weekend, with about a $12M start (but with the bulk of its business to come overseas).

Other holdovers had significantly better Saturday increases than last week’s, suggesting that the aftereffects of the Aurora tragedy may be easing (and also that Friday’s business may have been hurt by the Olympics opening ceremony).

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."