November 3, 2012



The weekend looks bright for a couple of the new openings.  According to preliminary numbers at Deadline, WRECK-IT RALPH (Disney) had a $13.5M opening day, on its way to a $50M weekend.  If those numbers hold, the weekend will top the (non-Pixar) Walt Disney Animation record $48.8M opening for Tangled 2 years ago, which would be truly impressive, since Tangled opened on the far busier Thanksgiving holiday weekend.  It would also set the stage for Ralph to keep pulling in money until Rise of the Guardians opens in 3 weeks.

FLIGHT (Paramount) is also off to a good start, considering its abbreviated 1900 theatre launch.  It earned $8M on Friday, for what should be a $23M weekend.  That’s almost identical to Unstoppable 2 years ago, which started with $8M and ended with a $22.7M weekend–but Unstoppable was in 1300 more theatres.  This opening and Argo‘s show that there’s still life in the “adult” movie audience.

THE MAN WITH THE IRON FISTS (Universal) is playing like the cult movie it is, with a $3M Friday that’s unlikely to get beyond $8M for the weekend.

ARGO (Warners) is still leading the holdovers, down only 30% again for a $8-9M weekend.  CLOUD ATLAS (Warners), on the other hand, didn’t hold well for a serious drama, with a weekend likely to be down more than 50% from its premiere.  SILENT HILL REVELATION (Open Road) had its expected post-Halloween collapse, and will be down more than 60% in its 2d weekend.  HOTEL TRANSYLVANIA (Sony), TAKEN 2 (20th) and HERE COMES THE BOOM (Sony) continue to hold well, down around 40% each.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."