It appears as though Hollywood is going to have some good news at the boxoffice this weekend, for the first time since mid-summer. According to preliminary numbers at Deadline, the surprisingly sprightly HOTEL TRANSYLVANIA (Sony) is off to a big start with a $11M Friday that should mean around a $38M weekend. That number would blow by the $30.3M opening Sony had for Cloudy With A Chance of Meatballs in 2009, and even last October’s $34M opening for DreamWorks’ Puss in Boots. Meanwhile, LOOPER (TriStar/Sony/FilmDistrict) had a $7M Friday that should translate to around $18M for the weekend, almost as much as Joseph Gordon-Levitt’s recent Premium Rush has made in its entire run so far. PITCH PERFECT (Universal), in only 335 theatres, is finding an audience with a $1.3M Friday that could mean a $4M weekend (although movies aimed at young women are often very front-loaded). The only new arrival left out of the party is NEVER BACK DOWN (20th), headed for less than $1M on Friday (in 2500 theatres) and under a $3M weekend.
The holdovers that were closely bunched when they opened last weekend are still in lock-step, with END OF WATCH (Open Road), TROUBLE WITH THE CURVE (Warners), and HOUSE AT THE END OF THE STREET (Relativity) all claiming $2.1-2.2M Fridays (around a 50% drop for each) for what should be $7M weekends.
The strategy behind the rapid expansion for THE MASTER (Weinstein) doesn’t seem to be working, as it’s down around 45% from last Friday, despite increasing its theatre count by 10%.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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