April 1, 2012



According to preliminary numbers at Deadline, THE HUNGER GAMES (Lionsgate/Summit) had an exceptional Saturday bump of almost 40%, giving it $26.2M for the day and a probable weekend of $63-65M.  If these numbers hold, Hunger Games would have the #5 2nd weekend of all time, behind only Avatar, The Dark Knight, Shrek 2 and Spider-Man (and 2 of those 4 were holiday weekends).  Its 57-59% drop for the weekend would also be one of the best ever to follow a blockbuster opening, and its 10-day total of around $255M would be the 5th highest in history (and the highest ever for a non-sequel).  That could put it on track to gross well over $400M in the US, one of the all-time Top 10.  A caution, though:  Friday night’s early estimates for Hunger Games proved over-enthusiastic when final numbers were released, and the same could happen tonight.

Back in the world of ordinary movies, WRATH OF THE TITANS (Warners) is estimated to have had a tiny 5% Saturday bump, on its way to a $34-35M weekend that avoids the embarrassment of making less than half its predecessor’s $61M opening, but not by much.  
Family movies are supposed to garner tremendous business from Saturday matinees (The Lorax zoomed 79% on its first Saturday), but MIRROR MIRROR (Relativity) is only estimated to have had a 35% bump. Consequently, it may not even get to a $20M weekend, and will have to hope that desperate parents drag their children to see it midweek, when schools are closed for spring break.  
Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."