A NOTE ABOUT NFL EXHIBITION SEASON:  Over the next several weeks, NFL pre-season games will largely be aired on local stations, rather than nationally.  (For example, last night’s CBS and NBC fast nationals–at least–are inflated, because WCBS New York carried the Jets-Lions game instead of the CBS schedule in prime time, while WRC Washington […]

  THE WIZ LIVE granted most of NBC’s wishes. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Goodbye, broadcast season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   […]

        NETWORK FINALS:  SPARTAN gained 0.1 in final numbers, although that was still far below its Monday rating.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the NBA DRAFT topped Thursday cable at 1.24.  USA’s QUEEN OF THE SOUTH had a solid premiere […]

  None of the night’s returns livened things up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  The MAYWEATHER/MCGREGOR PRELIMS special on FOX fell 0.2 in final numbers to 0.9, and CBS’s NFL PRESEASON game lost 0.1 to 0.5.  Elsewhere, sports preemptions caused major adjustments, as the reruns on ABC fell a respective 0.5/0.4/0.3 to triple 0.4s, NBC’s shows were down 0.3/0.2 to 0.7/0.5, and FOX’s […]

  THE MASKED SINGER was back on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  Even ABC’s magic touch with afternoon adjustments couldn’t help MANHATTAN LOVE STORY, which stayed at its anemic 0.9, or FOREVER, which remained at 1.3.  However, there were 0.1 bumps for SELFIE and AGENTS OF SHIELD.  THE VOICE and NEW GIRL also gained 0.1, and so did THE FLASH, making it an even more gigantic […]