The networks found little that was tasty in their Halloween bags last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  BROADCAST FINALS:  FOX’s Game 6 of the WORLD SERIES was at 2.93.  ABC’s primetime COLLEGE FOOTBALL was at 0.37.  and NBC’s as at 0.63.  (The dominant game of the day was CBS’s afternoon game at 3.41.)  On CW, MAGIC WITH THE STARS ticked up to 0.05, and WORLD’S FUNNIEST ANIMALS held at 0.04.  In […]

CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen (covering 70% of the country). NASCAR on Saturday night on FOX averaged a 3.5 household rating, down a tenth […]

  Late today, NBC thrilled… well, not many viewers, but we’re very enthusiastic.  The network announced its renewal of COMMUNITY for a 4th season.  As had been rumored, the order is for 13 episodes (although unlike the similar order for 30 Rock, this isn’t designated as an official “final season”).  Considering the radical eccentricity of […]

A quick post today with just the ratings charts for last night.  Complete coverage to return soon. Wednesday night fast national ratings compared to the official nationals for the same night last year: Original episode track for Wednesday network programs:

Last night’s final night of coverage from Sochi on NBC was in three parts.  Sochi Gold from 7:00-8:30 pm (mostly an excellent documentary on the still fascinating Nancy Kerrigan-Tonya Harding controversy in 1994) averaged a 2.6 adult 18-49 rating (peaking at a 3.1 rating in the 8:30 half hour).  The actual Closing Ceremony coverage from 8:30-10:30 averaged a […]

The PGA and the weekend’s broadcaster (in this case NBC) usually have reason to be overjoyed when Tiger Woods is in contention at a tournament.  This weekend at Doral, Florida (the WGC Cadillac event), Woods won the event going away.  Saturday from 2-6 pm NBC averaged a 3.0 household rating and 7 share in the […]

        NETWORK FINALS:  As we noted in yesterday’s Network Scorecard text, the GOLDEN GLOBES adjusted to 5.0 in final numbers.  In addition, after football adjustments, THE SIMPSONS fell 0.6 to 2.8, and GHOSTED was down 0.2 to 1.6.  Elsewhere, the 9PM SHARK TANK rose 0.1 to 1.4.         Broadcast […]