CW needed to rip up its schedule and start over, and it mostly has.     Let’s take a look night-by-night. MONDAY:  The network is reuniting two of its cornerstone soaps for the Fall, with 90210 as the lead-in for the final 11-episode season of GOSSIP GIRL.  Since CW isn’t planning to begin its […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

        NETWORK FINALS:  CBS’s end of NCAA TOURNAMENT coverage adjusted to 1.1 in final numbers for the early primetime segment and 1.4 for the later portion.  Elsewhere, THE CATCH and THE BLACK LIST: REDEMPTION both lost 0.1s that they couldn’t spare, leaving them at 0.7.  Let’s also take notice of the fact […]

        NETWORK FINALS:  LITTLE BIG SHOTS and the rerun of THE NEIGHBORHOOD lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On USA, WWE RAW was at 0.73/0.71/0.68 compared to last week’s 0.87/0.82/0.68, and BRIARPATCH was at 0.20 in its new timeslot, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

On the cable front this past seven days, only the NBA could stop History’s rampaging Hatfield & McCoys.  On Monday night, Game 1 of the Eastern Conference Finals (Boston Celtics at Miami Heat) averaged a 4.1 rating with Adults 18-49 and almost 9 million viewers 2+.  Directly against much of the game, the premiere episode of Hatfield […]

        NETWORK FINALS:  The PGA CHAMPIONSHIP coverage adjusted to 0.8 in final numbers, and 60 MINUTES and the PRESS YOUR LUCK rerun each lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season finale of TNT’s THE ALIENIST was at 0.20/0.17, compared to 0.27/0.18 […]

        NETWORK FINALS:  THIS IS US tied a milestone in final numbers, rounding up to a 3.0 18-49 rating (actually it was 2.96, but who’s counting), its first 9PM rating at that level.  In addition, THE MIDDLE gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE […]