STAR continued to drop. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  CW didn’t need to make a lot of changes after a successful (on its terms) season, and it hasn’t.  The network confined its fall moves to 2 nights, opting for stability the rest of the week and keeping 4 additional shows (2 new, 2 returning) for midseason use.  Here are the details: MONDAY:  This […]

> A night of virtually all-new programming brought in plenty of viewers. CBS:  Back with new episodes for the first time in over a month, the network was up across the board by 0.2-0.4.  On a night where football reigned, that didn’t win any hours, but bodes very well for when the atypical competition is […]

> On cable this past week, NFL football was again the top-rated program, and Jersey Shore was in second place, as usual.  But tying for second was the Comedy Central Roast of Charlie Sheen, which aired 30 minutes after the first Sheen-less Two and a Half Men was broadcast.  Even the repeat of the Roast […]

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half hour and building to a 1.4 at 7:30.  The comparable telecast on July […]

        NETWORK FINALS:  DATELINE dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The Saturday of Memorial Day weekend didn’t have much original programming, and it was dominated by TNT’s NBA PLAYOFFS game at 3.39.  Assuming that the marathon of DINERS, DRIVE-INS […]

    NETWORK UPDATE:  DR KEN, REIGN and the rerun PENN & TELLER: FOOL US all lost 0.1 in final numbers.  (The CW results were the result of an adjustment for NBA basketball in Chicago.) Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was once again at the top of Friday […]

  HBO reports that the initial airing of last night’s GIRLS Season 2 finale was watched by 632,000 total viewers.  That’s down about 37% from the Season 1 finale last year, and down about 27% from the Season 2 premiere–and even down 7% from the previous week, an odd result for a season finale but […]