History Channel has to be awfully happy with its decision to get into the scripted programming business.  Part 1 of HATFIELDS & MCCOYS (our review is here) premiered last night to the largest non-sports audience in basic cable history, almost 14 million people (17 million with the rebroadcast added), and what should be around […]

Another winning Monday night for NBC, although the 4.0 adult 18-49 rating in the preliminary fast nationals is actually at the low end for this season.  CBS, ABC and FOX are back to where they were three weeks ago, before the disruptions from the final Presidential Debate on 10.22 and Hurricane Sandy Coverage on 10.29. […]

  What’s worse than shamelessly airing a piece of calculated trash designed to exploit both past and present celebrities, all for the sake of ratings?  Not getting those ratings.  Last night’s LIZ & DICK on Lifetime, despite all the publicity in the world, only managed a 1.0 rating in 18-49s, which is lower than a […]

CBS’s second half of the Sunday NFL doubleheader did a terrific 17.0 HH rating in the metered markets (mostly Pittsburgh at Dallas between 4:30 and almost 8:00 pm). NBC’s Sunday Night Football at 8:30 pm averaged a 15.2 HH rating in the 56 metered markets (San Francisco at New England, briefly interrupted by President Obama’s […]

  BROADCAST FINALS ABC:  Game 1 of the STANLEY CUP FINALS was at 1.33.  (Last year’s Game 1 aired on NBC Sports Net at 0.48.) CBS:  Reruns at 0.44/0.28. NBC:  Reruns at 0.31/0.29/0.27. FOX:  MASTERCHEF dipped 0.03 to 0.41, and SO YOU THINK YOU CAN DANCE was up 0.04 to 0.31. CW:  THE FLASH fell […]

        NETWORK FINALS:  The reruns of SINGLE PARENTS and CELEBRITY FAMILY FEUD lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season 2 finale of YELLOWSTONE won the cable night at 0.59, up 0.06 from last week, and even more impressively […]

  The OLYMPICS hit a new low–and probably haven’t struck bottom yet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Perhaps the busiest network night since the season began last September. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]