BROADCAST FINALS:  ABC’s NBA game was at 0.57.  CBS’s BELLATOR MMA was at 0.18.  NBC’s SNL was up 0.09 to 0.78.  FOX’s COLLEGE BASKETBALL was at 0.10.  CW’s WORLD’S FUNNIEST ANIMALS gained 0.02 to 0.08.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE BASKETBALL was at 0.82/0.52/0.49/0.35/0.32/0.26 on ESPN, and 0.13/0.13/0.11/0.08/0.03 […]

> But first–a nod to the sly marketing department at AMC, which cleverly lampooned its own predicament of trying to persuade at least some of the hordes of WALKING DEAD fans to stay tuned to the network next week for a very different show.  The result was a pair of lighthearted promos for Mad Men […]

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on track, winning the night and just two tenths of a rating point behind both last year and our estimate for the […]

> The bell tolled for another failed new series last night, which was otherwise fairly stable. ABC:  If SUBURGATORY can hold its rating around last night’s 3 for another week, it should be a strong candidate for an early back order.  (See our PILOT + 1 review.)  The night’s other sitcoms slipped a bit, but […]

  AFTERNOON UPDATE:  The BARBARA WALTERS 10 MOST FASCINATING PEOPLE special gained 0.1, going out on a high note with 2.2.  In addition, the Celine Dion HOME FOR THE HOLIDAYS special picked up 0.1, bringing it to a still-low 0.7, while the IHEARTRADIO JINGLE BELL special was less impressive after it lost 0.1 to 0.5. […]

  Even more than usual, it was football’s night. NBC:  Peyton Manning’s return to Indianapolis was relentlessly hyped all week, especially when the Colts owner appeared to criticize him publicly.  The result was a massive number for NFL SUNDAY NIGHT FOOTBALL, which we anticipate will be adjusted to 11.0 in final ratings tomorrow, up 2.6 […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers, while the rerun of THE GOLDBERGS lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1’s BLACK INK CREW led Wednesday cable, up 0.03 to 0.54, and MARTHA & SNOOP’S POTLUCK DINNER was at […]

  Several shows returned from midseason breaks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]