AFTERNOON UPDATE:  There were the usual 0.1 bumps (for THE MIDDLE, SUBURGATORY and MODERN FAMILY on ABC, and for SURVIVOR and CRIMINAL MINDS on CBS), and dips (CSI). but the more interesting point is what didn’t go up.  There was no afternoon joy for AMERICAN IDOL, setting things up for a potential record-breaking low […]

  Not surprisingly, the season finale of EMPIRE went platinum. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last […]

  Last night provided a hint of how much EMPIRE hurts BLACK-ISH. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  THE MASKED SINGER finale, the preceding clip-show hour and THE GREAT CHRISTMAS LIGHT FIGHT gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE  dropped 0.06 to 0.45.  On Bravo, REAL HOUSEWIVES OF ORANGE COUNTY was steady […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for 9-1-1: LONE STAR.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On USA, the WWE telecast was at 0.55/0.54/0.51 compared to last week’s 0.57/0.54/0.47, and MIZ & MRS was up 0.05 to 0.27.  […]

A night, sadly, for news shows. NBC:  We don’t know at this time what the ratings have been for the 24-hour cable news networks that have been covering the Aurora shootings non-stop since Thursday night.  Friday evening, the broadcast networks joined the coverage, and NBC devoted 2 primetime hours of DATELINE to the story, with about […]

Game 3 of the least-viewed World Series ever battled NCAA football (a very good Notre Dame vs Oklahoma game between two highly-ranked teams) last night.  In the fast nationals, college football on ABC edged Game 3 on FOX 2.5 to 2.3 in Adult 18-49 rating, but we are projecting that in the official nationals the […]