Megyn Kelly’s much-hyped NBC debut was muted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The Grammy Awards had no trouble singing its song last night. CBS:  THE GRAMMY AWARDS were down slightly (0.2) from last year to 9.9 in adjusted numbers, probably because the show ran so far past primetime to an Oscar-level 11:45PM.  The night started with 2.1 for 60 MINUTES, a solid number now that football […]

> America is willing to follow FOX behind bars. FOX:  The 2-hour launch of ALCATRAZ went very well, with a solid 3.3 that held throughout the broadcast.  That put the network squarely in 2d place for the night behind CBS’s blockbuster line-up.  If the show can manage not to collapse the way Terra Nova did, […]

  NETWORK UPDATE:  There were lots of 0.1 moves in the final numbers, with THE BACHELORETTE, MOTEL HELL and MASTERCHEF up, and AMERICAN NINJA WARRIOR and THE YOUNG HOLLYWOOD AWARDS down. MONDAY CABLE:  A slightly subdued night for the evening’s leaders, as LOVE & HIP-HOP ATLANTA (VH1) dropped 0.3 from last week to 1.8 (plus […]

  One point worth noting about last night’s typically low-rated Saturday numbers:  the highest-rated show of the evening was an SNL Valentine’s Day clip show at 1.3, suggesting an audience that’s primed for tonight’s 4 1/2 hour 40th Anniversary extravaganza. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser […]

> On a night when the most interesting rating is likely to be on cable (the return of Walking Dead on AMC), there wasn’t much good news for any broadcast network. ABC:  ONCE UPON A TIME is premiering 8PM next Sunday, and the night is hardly set up for the new arrival as the network […]

  Viewers remained unenthused by this year’s NBA FINALS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

> This is what it’s come to:  on a Thursday night, repeats of CBS sitcoms beat new NBC sitcoms in every half-hour. NBC:  Last night’s episode of THE OFFICE set a new all-time low of 2.1 2.2 (in final numbers) for the series, and that includes its first season, when it came within a whisker […]