[UPDATE:  As expected, the post-football numbers for NBC left its shows with ratings virtually identical to last week’s.  Optimists might say that’s an accomplishment with this week’s much stronger competition–but it’s also true that the shows, none above a 1.6 except THE OFFICE’s 2.1, didn’t have much room to fall.  GLEE and SCANDAL also lost […]

  March Madness begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

  A solid night for ABC’s struggling sitcoms. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  BROADCAST FINALS:  FOX’s MLB game was at 0.37.  On CW, MASTERS OF ILLUSION was at 0.02, and TOTALLY WEIRD & FUNNY was at 0.02/0.01.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The STANLEY CUP FINALS was at 0.58 on TNT (followed by yet another “sneak” of the LAZARUS PROJECT pilot at […]

  Without football or special events, Sunday is a very different place. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Thursday preliminary broadcast ratings:

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  No network will finish above a 2 rating for the week, even as the May sweep (with plenty of original episodes began).  The problem this past week was there were no live sports or special […]

  Another dreary Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  QUANTICO gained […]