UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals.  That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the […]

  SUNDAY NIGHT FOOTBALL gave a jolt to Sunday TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Some last-minute changes due to the awful news from Paris didn’t shake up the ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

> Baseball threw FOX–sorry–a curveball, but there was plenty of bad news for everyone last night. FOX:  Since the playoff game lasted until 8:52PM eastern time, it isn’t clear why FOX didn’t just fill in the 8 minutes left in the hour and go straight to House at 9PM.  But for whatever reason, they ran […]

THE MASKED SINGER may have found its lead-out. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  MACGYVER is still the night’s success story, despite a Week 2 dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Now we know how NBC’s sitcoms perform without a new LITTLE BIG SHOTS lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  An atypical night of programming on CBS helped out the competition. NBC:  Everything on the line-up was up:  DATELINE by 0.2 to 1.4, GRIMM by 0.3 to 1.6 and even DRACULA by 0.2 to 1.1. ABC:  A strong night here as well, with LAST MAN STANDING up 0.2 to 1.4, THE NEIGHBORS up 0.1 […]