BROADCAST FINALS:  ABC’s NHL PLAYOFFS game was at 0.58.  FOX’s USFL game was at 0.11.  On CW, MASTERS OF ILLUSION was steady at 0.04, and TOTALLY WEIRD & FUNNY ticked up to 0.04.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game was at 1.37.  TBS’s NHL PLAYOFFS games […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

The ratings for most network programs came back down to Earth in the official nationals (with the NFL preseason games filtered out of the early ratings, as we explained this morning).  As expected, Big Brother was least impacted (only down one tenth from this morning because CBS was able air it at 10 pm in the California […]

  AFTERNOON UPDATE:  Little excitement in the final numbers.  THE VOICE gained 0.1 for a 4.0 total, still substantially below last year’s fall finale.  On CBS, NCIS and PERSON OF INTEREST also both added 0.1, and a couple of the night’s reruns likewise fluctuated by a single tenth. TUESDAY CABLE:  A quiet night on cable […]

> Viewers didn’t flee from The B—. ABC:  DON’T TRUST THE B— IN APT 23 held almost the same proportion of the MODERN FAMILY audience as it did with last week’s premiere (and a slightly higher percentage than the last time Happy Endings aired after a new Family), which is a very good sign.  Unfortunately […]

    Time to trot out the “Everyone was watching THE WALKING DEAD” excuse. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  “Silent Night” arrived early this week.  (And that’s before local NFL coverage has been adjusted from the network totals.) NBC:  The finale of THE SING-OFF, at 1.3, was down 0.3 from last year’s final episode.  The return of HOLLYWOOD GAME NIGHT found few players at 1.0 (steady with the last time it aired at […]

  The newcomers arrived low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]