THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final NFL game of the season (an NFL Wild Card game on Saturday night, which should go up to a 10.6 rating).  But […]

Please note: the CBS numbers below are inflated by major-market pre-emptions for NFL Preseason games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NETWORK UPDATE:  Game 5 of the NBA FINALS adjusted up to 6.8 in final ratings, 0.8 above its preliminary number.  (The 2013 Finals lasted to Game 7, and adjusted all the way up to a 10.6 rating for that game, which is why networks don’t root for teams, they root for long series.)  The […]

The second night of the Republican National Convention declined to 19.4 million persons 2+ across the three broadcast networks and three cable networks in the 10-11 pm ET hour (from 22.5 million Monday) and now slightly below the comparable night in 2012 and 2008.   Viewing in the 25-54 sales demographic really suffered, falling to 5.7 […]

  Viewers didn’t want to watch TV on the Friday of Labor Day Weekend any more than they wanted to go to the movies. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ […]

  Happy New Year!  Ratings were down from last year, possibly in part because the night fell on a Saturday, but Mariah Carey’s lip-sync disaster will be viral forever. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, […]

Last night was dominated by ESPN, whose airing of the BCS CHAMPIONSHIP GAME may beat all the broadcast networks combined, despite a number that trailed off as Alabama’s irreversible destruction of Notre Dame became clear.  18-49 numbers aren’t yet available, but early household ratings indicate the game could be up 10% from 2012, when it […]