A happy Halloween for Grimm. NBC:  The 1.5 for busted pilot MOCKINGBIRD LANE probably isn’t enough to bring the costly project back from the grave.  However, the boost it gave GRIMM–at 1.9, the highest-rated show of the night, with its biggest number by far this season–provides a suggestion as to how NBC should be programming […]

  A golf lead-in helped CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  GLEE’s final return wasn’t tuneful. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  The rollout of pre-premiere week arrivals continued. CBS:  The fall premiere of SURVIVOR was a heavy 0.6 below last September’s debut, 2.6 compared to 3.2.  However, on the glass half-full side, it was 0.2 above the show’s 2.4 spring premiere.  The BIG BROTHER season finale was fairly steady at 2.4, down just 0.1 from last year. NBC:  The […]

  Even football was subdued on a very quiet night. CBS:  A blowout win by Atlanta over Tampa Bay tested even NFL fans, as THURSDAY NIGHT FOOTBALL crashed by 2.2 from last week to a 3.3 preliminary rating.  That will go up in final numbers, but not enough to make up the difference. NBC:  THE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  CBS picked up some steam as we head into the tail end of the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  AdWeek has published its annual survey of the actual prices advertisers agreed to pay in the Upfronts for 30-second spots in the network primetime line-ups, and as usual, it’s filled with fascinating information.  It helps, though, to keep the following in mind: A typical network hour contains about 20 30-second national ad spots.  The […]