The NBA ended its season in a big way. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  More declining finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

A bad night for most. CBS:  SURVIVOR returned from its hiatus with its lowest cycle premiere ever, a 2.4 that was down 0.7 from last Spring’s start.  The show ran 90 minutes, and CBS filled in the gap with a 1.6 BIG BANG THEORY rerun before CSI had a 2.1, just barely ahead of the […]

  The shows that fell last week didn’t bounce back. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  TUESDAY UPDATE:  With the Masters overrun removed, 60 MINUTES fell 0.2 from early numbers.  The rest of the adjustments were upward by 0.1:  ONCE UPON A TIME and RESURRECTION on ABC, THE AMAZING RACE and THE MENTALIST on CBS, and THE SIMPSONS and COSMOS on FOX. SUNDAY CABLE:  The Purple Wedding episode of GAME […]

  Just one day left in the year–and 4 days till real network TV returns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  Thanksgiving night’s NFL game was an easy winner, but also something of a turkey. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  None of the returnees impressed in their season premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]