NOTE:  the CBS line-up aired about 7 minutes late in most of the country, which may lead to adjustments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

>ABC was once again king of New Year’s Eve, averaging a 3.0 rating with Adults 18-49 from 8-11 pm.  The evening began with New Year’s Rockin’ Eve: 40th Anniversary Party from 8-10 pm and a very solid 2.4 rating.  The special, hosted by the combination of Jenny McCarthy in Times Square and Fergie in a […]

  NBC remembered that BLINDSPOT exists. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

>Remember that the fast nationals for The CW Thursday schedule will be vastly inflated by local coverage of NFL Network’s Thursday Night Football. Because of football pre-emptions in New York and Denver (on WPIX and KWGN), The CW has pulled original episodes of The Vampire Diaries and Secret Circle and replaced them with a movie […]

After years of suffering through the unsatisfying BCS system, college football fans were treated to a vast improvement: the College Football Playoff system, starting on New Year’s Day 2015 to settle the 2014 NCAA season.  The playoffs started appropriately enough at the Rose Bowl, “The Granddaddy of Them All” and one of the most picturesque […]

>ABC premiered Once Upon a Time last night with great success, a 3.9 Adult 18-49 rating, building impressively off a 1.5 rating lead-in from America’s Funniest Home Videos.  Viewers liked what they saw in the pilot as audience built throughout the show: 8:00-8:30 (3.8 rating) and 8:30-9:00 (4.0).  The fairy tale-dual universe drama was also […]

> On summer Sunday nights, the 4 broadcast networks air a grand total of zero hours of original scripted programming; instead, viewers get a strict diet of animated repeats (FOX) and unscripted series like Big Brother (CBS), America’s Got Talent (NBC) and The Bachelorette (ABC).  Looking at the schedule, one would assume that there’s no […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###