BROADCAST FINALS ABC:  After a rerun at 0.28, 20/20 was at 0.35. CBS:  Reruns at 0.26/0.180.18 NBC:  US OPEN coverage was at 0.40. FOX:  WWE SMACKDOWN gained 0.07 to 0.67. CW: After reruns at 0.06/0.07, GREAT AMERICAN JOKE OFF was up 0.02 to 0.05. TELEMUNDO:  TOP CHEF VIP jumped a tenth to 0.23, BETTY EN […]

> NBC slid to a 3.0 rating with Adults 18-49 from 8-11 pm, still #1 for the night but the night is eroding steadily.  Pending updates in the official nationals, Two and a Half Men will be the #1 show last night with a 3.7 rating, edging The Voice by one tenth of a rating […]

  Perhaps Game 7 of the World Series will do what Game 6 didn’t. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  A crossover paid off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

>FOX should be well above a 20 rating (we are saying a 21) when the official nationals are in tomorrow for 7-11 pm Sunday.  This is well above CBS’s performance on this night last year, when the game ended on time at 10 pm.  Last night, a thrilling overtime game went to about 10:35, and […]

>A classic NFC match-up between the New York Giants and Dallas Cowboys generated a preliminary 8.5 Adult 18-49 rating in the fast nationals.  We are estimating that the game rating (starting at 8:30 pm) will go up to a 9.3, tying the Dallas-Philadelphia game on October 30 and just behind the 10.0 rating on September […]

  The NBA FINALS weren’t so mighty this year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>Last night, NBC won the night, as usual, with Sunday Night Football.  NBC is averaging about a 7.1 Adult 18-49 Sunday from 7:30-11:00 (remember the 7:00 half hour does not air national commercials and is not rated) and the number will probably rise to a 7.8 in the official nationals, well above the 6.2 official […]