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Broadcast Network Weekly and Summer Averages

Broadcast television quickly returned to normal the week ending Sunday night, the first full week after the Summer Olympics. FOX won the quiet week of August 13-19 with a preliminary 1.65 Adult 18-49 rating. Once again, the Gor...
by Mitch Metcalf
 
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INTERNATIONAL BOX OFFICE through August 19

The four new films in North America this weekend have had very little presence overseas so far — only ParaNorman has overseas receipts to date (and only $5 million at that).  The one film from this weekend that should ...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES August 17-19

Although Expendables 2 did not open as big as we forecast earlier in the week, the weekend was not bad for a third weekend in August.      The ShowbuzzDaily Domestic Final estimates for films opening wide this weekend: T...
by Mitch Metcalf
 
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FRIDAY AUGUST 17 BOX OFFICE REPORT

The 33rd weekend of 2012 is looking like $129 million for the Top 12 films Friday-Sunday, not as strong as we forecast Wednesday (because Expendables 2 is not as big as we forecast) but still up well over 20% from comparable we...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS August 17-19

Weekend #33 of 2012 looks like an unusually robust third weekend of August.  Four new films open, with The Expendables 2 an atypically strong entry for this late weekend.  The top 12 films this weekend should total $143 milli...
by Mitch Metcalf
 
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The Sked: America’s Got Talent Sees No Olympic Lift

NBC eked out a narrow victory Tuesday, averaging a 2.3 Adult 18-49 rating in prime time.  America’s Got Talent returned to the air with a 2.7 rating from 8-10 pm, exactly where it was on July 24, the last Tuesday teleca...
by Mitch Metcalf
 
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The Sked: NBC’s Post-Olympic Reality

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour prem...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through Closing Ceremony

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final ni...
by Mitch Metcalf
 
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INTERNATIONAL BOX OFFICE through August 12

The big gainer overseas this week was The Dark Knight Rises again, up $67 million to an overseas total of $445 million.  A billion dollars worldwide is still possible, but $950 million could be more realistic.   Ice Age 4 c...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES August 10-12

Not a bad weekend for the box office this weekend.  Overall business is up about 8% from the similar weekend average.  Three new movies opened (each with a different feel and target demographic target).  No big hits among th...
by Mitch Metcalf
 
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The Sked: Updated Olympic Ratings through Saturday

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If ...
by Mitch Metcalf
 
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FRIDAY AUGUST 10 BOX OFFICE RESULTS

The 32nd weekend of 2012 is looking like a halfway decent $138 million for the Top 12 films Friday-Sunday — despite being down a moderate 4% from the same weekend last year, this weekend is actually up 8% from this compar...
by Mitch Metcalf
 
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The Sked: Olympic Ratings — Night 14

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a pr...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through Night 13 and Preview of “Go On”

A very good night on NBC last night for the final Wednesday from London, a preliminary 9.2 rating with Adults 18-49 in prime time.  The number will easily rise to a 9.5 in the official nationals, blowing away the previous high...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS August 10-12

Weekend #32 of 2012 looks like a fairly typical second weekend of August: the last gasp of summer with three films headed for modest success.  The top 12 films this weekend should total $136 million, up substantially from last...
by Mitch Metcalf
 
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