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BEHIND THE WEEKEND BOX OFFICE – 11/17/13

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/28/15

  OPENINGS:  TED 2 (MRC/Universal) suffered a 16% Friday-to-Saturday drop, and is currently projected by its studio to have a $33M weekend, down 40% from the $54.4M start for the original Ted 3 years ago.  Overseas, Ted ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

  OPENINGS:   Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th).  Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/6/16

  OPENINGS:  The weekend belonged to ZOOTOPIA (Disney Animation/Disney), which broke its studio unit’s opening record and the March animation record with $73.7M, and also earned $63.4M internationally (including $24...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.22.2018

  OPENINGS:  THE EQUALIZER 2 (Escape Artists/Columbia Sony) rode a relatively stable Saturday (down 5% from Friday) to a $35.8M weekend win, up about 5% from the opening for the first Equalizer in 2014.  That film had an...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/31/16

  OPENINGS:  JASON BOURNE (Perfect World/Universal) is claiming a $60M US start, although as is par for the course, that number includes an aggressive Sunday estimate and could come down a bit on Monday.  In any case, it...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/25/15

  AMERICAN SNIPER (Village Roadshow/Warners):  Depending on how one characterizes Titanic, American Sniper is on track to become the #3 or #4 “serious drama” of all time, behind that film, The Passion of the C...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/20/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) won’t arrive in the US for almost 2 weeks, and so far it’s in only 14 international markets–and it was still the biggest story of the weekend, pulling in $47M...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/23/15

  OPENINGS:  With a $10M production budget (and tens of millions in marketing on top), the $10.6M weekend for SINISTER 2 (Blumhouse/Gramercy/Focus/Universal) will test Blumhouse’s ability to make money out of just a...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 7/6/14

  OPENINGS:  It was a sad lot of newcomers this holiday weekend.  TAMMY (Warners) is claiming a $21.2M weekend ($32.9M including Wed-Thurs), which will leave it struggling to get past $70M in the US.  (It also brought i...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/23/14

  OPENINGS:  It’s official:  THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) opened to $123M in the US, down 20% from the first Hunger Games and down 23% from Catching Fire.  That’s still the #1 opening of t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2017

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/14/14

  OPENINGS:  The big box office news of this weekend happened overseas, where THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) has already opened in 37 territories to a massive $117.6M in advance of its ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/3/16

  OPENINGS:  The older, less frontloaded audience for THE LEGEND OF TARZAN (Village Roadshow/RatPac/Warners) allowed it to slip ahead of the holiday weekend’s new arrivals, down just 10% from Friday for a 3-day $38....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/6/16

  OPENINGS:  DOCTOR STRANGE (Marvel/Disney) did what a Marvel movie is supposed to do.  In the US, its $85M debut was higher than the starts of Captain America and Thor (both $65-66M), and just a hair away from the Novem...
by Mitch Salem
 
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