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Behind the US/Worldwide Weekend Box Office – 4/12/15

OPENINGS:  THE LONGEST RIDE (20th) tried to counterprogram Furious 7 with a Nicholas Sparks romance, but didn’t even muss the blockbuster’s hair with a $13.5M opening.  That’s better than the lousy $10M star...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 8/4/13

  OPENINGS:  With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget.  With Universal taking ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/28/13

  OPENINGS:  The biggest story of the weekend took place off American shores, as IRON MAN 3 (Disney) topped all expectations to open with a fantastic $195.3M in 42 territories (China and Russia are the notable ones still ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.3.2017

  OPENINGS:  Hollywood’s barely-breathing Labor Day weekend didn’t get any healthier on Saturday.  The CLOSE ENCOUNTERS OF THE THIRD KIND (Columbia/Sony) re-release had a 35% Saturday bump, and like everythin...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/15/13

  OPENINGS:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) had a better Saturday hold than last year’s An Unexpected Journey (-22% vs. -25%), suggesting that positive word of mouth is kicking in, and no doubt ea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/21/16

  OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as we...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/29/13

  Truth be told, “weekend” box office doesn’t mean much in a week where Friday/Saturday/Sunday are no stronger than the weekdays that surround them, and virtually all the openings took place on Wednesday....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/26/15

  OPENINGS:  PIXELS (Columbia/Sony) isn’t the first Adam Sandler movie to approach a $90M production budget–incredibly, the first Grown Ups reportedly cost that much–but as his audience shrinks, it becom...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/28/13

  OPENINGS:   Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th).  Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwid...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/18/15

  OPENINGS:  Considering that it’s based on a series of novels, GOOSEBUMPS (Columbia/Sony) was certainly intended to be the launch of a new franchise for Sony.  It took the weekend in the US with $23.5M and should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/16/15

  OPENINGS:  STRAIGHT OUTTA COMPTON (Legendary/Universal) turned out to be somewhat frontloaded, with a 20% drop on its 2d day of release.  But no one will complain about its huge $56.1M weekend, the #6 August opening ev...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.30.2018

  OPENINGS:  NIGHT SCHOOL (Perfect World/Universal) had a surprising 18% Saturday bump (by comparison, both Central Intelligence and Girls Trip dropped 4% on their first Saturdays), suggesting that it’s appealing to...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE: 9/22/13

  OPENINGS:  At $21.4M, PRISONERS (Warners) is exactly where the studio hoped it would be, at the sweet spot that propelled The Town to a $92M total (and Argo, with its Oscar help, to $136M).  The question now is whethe...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/22/13

  The box office effect of the upcoming holidays is already being seen, as studios are estimating extremely low Sunday drops from Saturday based on seasonal patterns.  With one conspicuous exception, everything in town is...
by Mitch Salem
 
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