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Behind the Weekend Box Office – 8.29.2021

  OPENINGS:  Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes).  That offset a ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.24.2019

  OPENINGS:  After several weeks of big-studio disappointments, FROZEN 2 (Disney) performed as the blockbuster it was expected to be, with $127M in the US.  Comparisons to the first Frozen in 2013 are a bit dicey, becaus...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.21.2021

  OPENINGS:  GHOSTBUSTERS: AFTERLIFE (Columbia/Sony) opened with $44M, which was $2M below the launch of the 2016 Ghostbusters, a result treated as such a disaster that the franchise had to be re-rebooted.  Afterlife, th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/4/16

  OPENINGS:  The big studios wanted no part of the weekend after Thanksgiving, and the only arrivals were a pair of fringe indies.  Even for a micro-budgeted horror product, INCARNATE (High Top/Blumhouse/Universal) was a...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.25.2020

  OPENINGS:  The only wide launch this week (2027 theatres) was the horror movie THE EMPTY MAN (20th/Disney), which despite its big-studio credentials had a nearly invisible level of marketing behind it, and started with ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.9.2020

  OPENINGS:  BIRDS OF PREY (DC/Warners) was supposed to be the year’s first tentpole smash, but at $33.3M in the US, it was a dismal disappointment, by far the lowest start for this generation of DC movie properties...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/23/14

  OPENINGS:  It’s official:  THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) opened to $123M in the US, down 20% from the first Hunger Games and down 23% from Catching Fire.  That’s still the #1 opening of t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/16/14

  OPENINGS:  The race between DUMB AND DUMBER TO (Red Granite/Universal) and Big Hero 6 may get a bit closer tomorrow, since Universal has aggressively estimated a 28% Sunday drop even though Dumb fell 2% on Saturday.  (...
by Mitch Salem
 
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HOLIDAY FRIDAY BOX OFFICE SCORECARD: Hobbit, Unbroken, Into the Woods Stay Strong

  Hollywood continued to have box office gifts to unwrap on the day after Christmas. WIDE RELEASE:  THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) gained 19% from Christmas Day on Friday to $15.7M, put...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Another Winning Holiday For “Last Jedi” & “Jumanji,” But “All The Money” Starts Slow

  Most films will rise this weekend compared to last week, simply because New Year’s Eve is a bigger moviegoing occasion than Christmas Eve.  Generally, box office should rise 20% or so on Saturday, drop around 30% ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 5.9.2021

  OPENINGS:  WRATH OF MAN (Miramax/UA/MGM) held solidly through the weekend and emerged with $8.1M, better than Nobody‘s recent $6.8M start, and not too far below the $10.7M for Guy Ritchie’s pre-pandemic The ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 10.4.2020

  OPENINGS:  There were no new wide openings this weekend, and with the postponement of No Time To Die until 2021, and the announcement that Regal Theaters may be re-closing some or all of its houses, it’s not clear...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/7/16

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Sa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.24.2017

  OPENINGS:  As we noted on Friday, the 3-day weekend studio estimates are lower than they’d otherwise be, due to lower pre-holiday moviegoing on Saturday and especially Sunday.  That will all change on Christmas D...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.5.17

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well e...
by Mitch Salem
 
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