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Broadcast Network Weekly & Summer Averages: The Amazing Power of the Olympics

Based on fast nationals for Friday-Sunday and official national ratings for Monday-Thursday, the week of July 23-29 of course goes to NBC by a mile — but the network’s weekly average this past week is just a taste o...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — Horse Racing Still Matters Three Saturdays a Year

The first leg of horse racing’s Triple Crown dominated the weekend sports ratings for Saturday, May 4 and Sunday, May 5: NBC hit a 10.4 household rating during the 6 pm hour Saturday for coverage of the Kentucky Derby (up...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS May 22

The rank order of the broadcast networks last night was exactly the same as last year: FOX (with the penultimate American Idol on a special night), ABC (with the finale of Dancing with the Stars), NBC (with more auditions for A...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Start Solidly; MLB Strikes Out

This weekend, the NBA playoffs got off to a solid start, with the eight games across two days and three networks up 6% from the same time periods last year.  The Lakers, Heat and Celtics/Knicks all broke a 3.5 household rating...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through Second Sunday

Updated ratings for the NCAA Men’s Basketball Tournament through the second Sunday of March Madness (the Regional Finals). Two games have been added to the CBS averages, and two games have been added to the TBS average. C...
by Mitch Metcalf
 
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The Sked: FRIDAY RATINGS June 15 — ABC Scores with Live Programming

Live programming pays off in this world of countless channels, DVRs and online streaming.  ABC averaged a 2.1 rating with Adults 18-49 from 8-11 pm last night in the preliminary fast nationals on a night devoted to a high-wire...
by Mitch Metcalf
 
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The Sked: FALL RATINGS PREDICTIONS — WEDNESDAY Night

Wednesday nights this fall will look a lot like last year, with most of the returning programs performing at similar levels and no network making a big move (up or down) on the night.  FOX should win Wednesday again with The ...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through First Sunday

Through Sunday and 52 games, the NCAA Men’s Basketball tournament on CBS and three Turner networks (TNT, TBS and TruTV) is combining for over 11.6 million viewers 2+ live+same day in an average minute, up +10% from last ...
by Mitch Metcalf
 
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THE SKED: Week 2 + 1 – CBS Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED’S NIELSENWAR CHRONICLES: Week 1

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up i...
by Mitch Salem
 
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THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS April 8

>CBS won Easter Sunday with the help of The Masters and a guy named Bubba, while the other networks, largely in repeats, failed to average above a 2 rating throughout the evening.              ...
by Mitch Metcalf
 
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The Sked

The Sked: STRONG OVERNIGHTS FOR GRAMMYS

>Metered market overnight ratings were very strong for The Grammys on CBS, which averaged a 22.0 household rating and 33 share from 8-11 pm.  60 Minutes began the night with a solid 10.4 rating and 16 share, followed by th...
by Mitch Salem
 
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THE SKED: The Day in Comings and Goings

  The Friday before a holiday weekend is a time-honored day to release bad news, but one of today’s events was a good one:  the announcement that HOW I MET YOUR MOTHER will return for a 9th and presumably final se...
by Mitch Salem
 
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THE SKED PILOT + 1 REVIEW: “NYC 22”

> A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ...
by Mitch Salem
 
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