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The Sked: MAY SWEEP UPDATE Three Weeks Down, One To Go

With 21 nights in for the May Sweep (official ratings for April 26-May 15 and fast national ratings for May 16), the race is starting to solidify.  FOX will be able to claim victory in May, but CBS remains the only network wit...
by Mitch Metcalf
 
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The Sked: FRIDAY RATINGS March 16

>CBS had a good night with the NCAA basketball tournament, averaging a preliminary 2.2 rating with Adults 18-49 from 8-11 pm and beating the 1.5 rating from last year’s comparable night.  Credit goes to a thrilling u...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS April 12

>American Idol rebounded last night, pushing FOX to another Thursday win.  But CBS was the real winner last night.  With mostly repeats, they earned a strong second place finish on the night with four comedies and a d...
by Mitch Metcalf
 
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Broadcast Weekly & Summer Averages through August 26

CBS is looking like a 1.50 rating for the week of August 20-26, enough for a share of first place this week but down 10% from the same week last year.  The NFL preseason games last year were a 2.0 on Friday (GB at IND) and 1.8...
by Mitch Metcalf
 
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AUDIENCE MAP: CBS Primetime Full 2014-2015 Season

The AUDIENCE MAP series continues with a look back at the complete 2014-2015 television season.  CBS’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show pl...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — Tiger Woods Is Winning Again and Viewers Return to Golf

PGA golf was the big winner this weekend (May 11-12, 2013), thanks to a resurgent Tiger Woods, who won his fourth tournament this year at the mini-major TPC in Florida.  NBC was up almost 50% over last year for the weekend cov...
by Mitch Metcalf
 
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THE SKED: CBS Season Finales

> As the season starts to wind down, CBS adds its season finale announcements to the chorus.  Interestingly most of the network’s shows will go into hibernation before the official final week of the season: Sunday Ap...
by Mitch Salem
 
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The Sked: Monday Ratings Week Three

NBC Monday inched up a tenth of a rating point from the last two weeks — a very solid night top to bottom.  CBS appears to have had a good night (the best Monday in three weeks), but that 2.8 rating is probably inflated ...
by Mitch Metcalf
 
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SHOWBUZZDAILY FRIDAY NETWORK SCORECARD – 11.14.2014

  The Hollywood Film Awards weren’t ready for their close-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 an...
by Mitch Metcalf
 
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Weekly & Season to Date Network Ratings

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  No network will finish above a 2 rating for the week, even as the May sweep (with plenty of original ...
by Mitch Metcalf
 
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THE SKED PILOT REPORT: PREMIERING TONIGHT – CBS’s “Unforgettable”

>Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques sho...
by Mitch Salem
 
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THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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The Sked: MONDAY RATINGS June 25

NBC and FOX battled to a tie last night with a good mix of original programming.  ABC was in the hunt until 10 pm, when the atrocious Glass House destroyed any momentum.   NBC aired more U.S. Olympics Trials from 8-9 pm (thi...
by Mitch Metcalf
 
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Weekly & Season to Date Network Ratings

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  CBS racks up another victory (helped by an hour of The Masters spilling into prime time Sunday). Week...
by Mitch Metcalf
 
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THE SKED: 1st Pre-Look At CBS’s New Dramas

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately r...
by Mitch Salem
 
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