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THE SKED’S SCHEDULE: CBS

  Mitch Metcalf and I, along with veteran network executive Ted Frank, have put together our own versions of the schedules (the real ones will be announced at the nework Upfronts in New York next week). We’ve already...
by Mitch Salem
 
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THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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The Sked: Tuesday Ratings September 25

Tuesday premiered on all four broadcast networks last night, with almost all schedules unveiled entirely intact.  CBS is in first place with a 3.3 preliminary Adult 18-49 rating from 8-11 pm, exactly on target according to our...
by Mitch Metcalf
 
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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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THE SKED: Week 2 + 1 – CBS Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED: “Big Bang Theory” Isn’t Going Anywhere

  CBS has reportedly closed a deal with Warner Bros Television to renew THE BIG BANG THEORY for 3 more seasons, which (pending renegotiation of expiring cast deals) would bring the show through Season 10.  This was a no-b...
by Mitch Salem
 
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The Sked: The Broadcast Season Final Results

With the end of the broadcast season comes a flurry of press releases from the broadcast networks.  FOX had the most to crow about as it won the entire season and the May sweep with Adults 18-49.  FOX’s headline: “...
by Mitch Metcalf
 
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THE SKED: CBS Makes Some Decisions

> Well, the good news for A GIFTED MAN is that it’s not cancelled.  It even has a “back order.”  However, it’s about as begrudging as a back order can be:  far from the usual 9 additional ...
by Mitch Salem
 
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The Sked

The Sked: Upscale Ratings — CBS Profile

>In the last post on upscale ratings, we looked at ABC, which has a high number of series that skew substantially toward upper-income viewers but not enough programs with a sizable total audience.  Today, we turn our atten...
by Mitch Salem
 
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SKEDBALL: March Madness TV Ratings through the First Thursday

CBS had a terrific start to the NCAA Men’s Basketball tournament with its two late games Thursday, right around 5.5 million viewers ages 2+.  These audience levels are among the best ratings for this day in recent years:...
by Mitch Metcalf
 
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The Sked

The Sked: MAY SWEEP UPDATE (7 of 28 nights)

>With a full week of ratings for the May Sweep in (Thursday-Tuesday’s official ratings and Wednesday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast seas...
by Mitch Salem
 
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THE SKED: CBS/ABC/NBC/FOX FALL SCHEDULE

    Stay Tuned to SHOWBUZZDAILY for exclusive night-by-night Fall Ratings Predictions and Reviews!
by Mitch Salem
 
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SHOWBUZZDAILY NETWORK SCORECARD – 10.2.2014

  The night’s newcomers showed few signs of life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Thursday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and ...
by Mitch Metcalf
 
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AUDIENCE MAP: CBS Primetime Full 2014-2015 Season

The AUDIENCE MAP series continues with a look back at the complete 2014-2015 television season.  CBS’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show pl...
by Mitch Metcalf
 
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The Sked: MONDAY RATINGS June 25

NBC and FOX battled to a tie last night with a good mix of original programming.  ABC was in the hunt until 10 pm, when the atrocious Glass House destroyed any momentum.   NBC aired more U.S. Olympics Trials from 8-9 pm (thi...
by Mitch Metcalf
 
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