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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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Articles

The Sked: Tuesday Week 8 — A Particularly Weak Night

After two atypical Tuesdays (Election Night and a two-hour Voice the week before), NBC has come back down to a 2.6 rating with adults 18-49 on Tuesday (below the 3.3 Tuesday average so far this season), just slightly ahead of...
by Mitch Metcalf
 
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Articles

SKEDBALL: Weekend Sports Ratings — The Masters Rules

CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen ...
by Mitch Metcalf
 
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The Sked

The Sked: MAY SWEEP UPDATE (8 of 28 nights)

>With eight nights of ratings in for the May Sweep (official ratings for April 26-May 2 and fast national ratings for May 3), here’s an early look at the final major ratings sweep period of the broadcast season, when rati...
by Mitch Salem
 
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Articles

The Sked: WEDNESDAY RATINGS June 27: AGT Shows SYTYCD Who’s the Boss

NBC gave FOX some rare competition on Wednesday night, winning the night and knocking down So You Think You Can Dance, which usually enjoys a competition-free existence. NBC continued live coverage of the U.S. Olympic Trials (...
by Mitch Metcalf
 
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Articles

SKEDBALL: March Madness TV Ratings through First Sunday

During the NCAA Basketball Tournament’s Round of 32 Saturday and Sunday, almost every game on each network was in line with ratings for the same games the past few years.  (We do not have result from the CBS games in the...
by Mitch Metcalf
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Vegas”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Articles

The Sked: FALL RATINGS PREDICTIONS — SUNDAY Night

Thanks to football, Sunday nights in the fall can be very misleading.  NBC will walk away with the night between September and December with an astounding 6.5 rating each Sunday in prime time during the NFL season.  For 18 we...
by Mitch Metcalf
 
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Articles

The Sked: TUESDAY RATINGS June 26

Two networks competed last night, FOX and NBC, each ending with a preliminary 2.2 Adult 18-49 rating in prime time. FOX‘s Gordon Ramsay cooking combo of Hell’s Kitchen and MasterChef each averaged a 2.2 rating. ...
by Mitch Metcalf
 
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Articles

Broadcast Weekly & Summer Averages through September 2

The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican...
by Mitch Metcalf
 
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Articles

The Sked: THURSDAY RATINGS May 24 — Summer Begins

FOX won the first night of summer with a 2.4 preliminary rating with Adults 18-49 for the two-hour premiere of So You Think You Can Dance from 8-10 pm.  This is down a disappointing 27% from last summer’s 3.3-rated pre...
by Mitch Metcalf
 
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Articles

Broadcast Network Rankings through Jan 13

THE WEEK.  For the recently completed week ending Sunday (January 7-13, 2013), CBS pulled into first place with a preliminary 3.18 adult 18-49 rating, doubling last week’s 1.58 rating.  Two hours this week were unusua...
by Mitch Metcalf
 
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Articles

The Sked: FALL RATINGS PREDICTIONS — WEDNESDAY Night

Wednesday nights this fall will look a lot like last year, with most of the returning programs performing at similar levels and no network making a big move (up or down) on the night.  FOX should win Wednesday again with The ...
by Mitch Metcalf
 
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Articles

The Sked: WEDNESDAY RATINGS June 20 — Reality Graveyard

Other than So You Think You Can Dance on FOX, reality on the other networks completely tanked last night.  Both Duets and Dogs in the City continued their miserable runs at around a 1 rating and part one of two-night Justin Bi...
by Mitch Metcalf
 
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Articles

The Sked: MARCH MADNESS — Ratings Outlook

>March Madness, the NCAA Men’s Basketball Tournament, kicks off this week on CBS and a trio of cable networks (TNT, TBS and TruTV) with University of Kentucky, Michigan State, Syracuse and University of North Carolina the...
by Mitch Metcalf
 
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