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THE SKED MOVIE PROMO WATCH: OSCAR NIGHT EDITION

> The Academy limits the number of movie ads that can be aired on the Oscar telecast (until recent years, they didn’t allow any), so as not to make the night look like the awards are shilling for the studios.  (God f...
by Mitch Salem
 
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SHOWBUZZDAILY EARLY FRIDAY BOXOFFICE – 3/16/12

> Channing Tatum has his second big hit in just over a month.  According to Deadline’s preliminary numbers, 21 JUMP STREET (Sony) had a very solid $13M Friday, which should mean a weekend around $32-35M.  That p...
by Mitch Salem
 
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THE SHOWBUZZDAILY REVIEW: “The Lorax”



Genre:

Our Review / 5 - Terrible
by Mitch Salem
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 3/18/12

> Get ready for the flood of jokey 80s TV show remakes that will now be unleashed upon us. OPENINGS:  21 JUMP STREET (Sony) fell ever-so-slightly on Saturday, and if it fails to hit its $35M weekend estimate, it won’...
by Mitch Salem
 
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SHOWBUZZDAILY EARLY FRIDAY BOXOFFICE – 3/9/12

> Deadline‘s preliminary numbers for Friday have JOHN CARTER (Disney) at around $10M for the day, which depending on how much it plays as a family movie on Saturday, should mean a $25-30M weekend.  That’s not a...
by Mitch Salem
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD 3/9/12

> Moral of the weekend:  If you’re going to spend $250M+ on a movie, check first whether anyone wants to see it. OPENINGS:  With a probable $27-28M opening, just how big a flop is JOHN CARTER (Disney) going to b...
by Mitch Salem
 
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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD – 3/2/12

> There are good movies and there are hits, and given the choice, there’s never been any doubt which Hollywood prefers. OPENINGS:  A March filled to the brim with wannabe blockbusters is off to a big start.  THE...
by Mitch Salem
 
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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD – 3/4/12

> Now the only question is when they announce the start of  pre-production on LORAX 2. OPENINGS:  It turned out THE LORAX (Universal) wasn’t frontloaded at all.  Quite the contrary, its 80% Saturday bump pu...
by Mitch Salem
 
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THE SKED’S MOVIE PROMO WATCH: Super Bowl Edition

> In these heady moments after the NY Giants’ triumphant victory over the New England Patriots (I’d say “Sorry, New England fans,” but I wouldn’t mean it), let’s take a moment to look at the ...
by Mitch Salem
 
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WEEKEND BOX OFFICE PREDICTIONS March 23-25

>The 12th weekend of the year should be a whopper: about $176 million for the top 12 films.  How big is that for the fourth weekend in March?  Enormous, unprecedented: up 62% from last year’s comparable weekend ...
by Mitch Metcalf
 
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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE March 12-18

>Now 11 full weeks into 2012, year-to-date domestic box office is running 23% ahead of last year’s horrible pace (down from +26% last week), and the year-to-date total is now pacing 11% ahead of the comparable period̵...
by Mitch Metcalf
 
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SHOWBUZZDAILY EARLY WEEKEND BOXOFFICE – 3/10/12

> It’s too little to make any meaningful difference for JOHN CARTER (Disney), but according to Deadline, the giant-budgeted spectacle didn’t have a bad Saturday.  Preliminary numbers have Carter rising by aroun...
by Mitch Salem
 
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THE BOXOFFICE GAMES: “Hunger Games” Day 1 – Early Numbers – 3/23/12

> Boxoffice numbers have been bouncing around all day (Per-theatre averages as of 3PM Pacific time!  Number of left-handed, red-haired patrons sitting through the entire end credits!), and they’re still not final or ...
by Mitch Salem
 
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WEEKEND BOX OFFICE PREDICTIONS March 30-April 1

>The 13th weekend of the year should be very strong: about $169 million for the top 12 films up 49% from last year’s comparable weekend and up 32% from the four-year average for this weekend.  Wrath of the Titans sho...
by Mitch Metcalf
 
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FRIDAY MARCH 16 BOX OFFICE RESULTS

> The 11th weekend of 2012 is looking to be very normal for the third weekend of March: $101 million for the Top 12 films, down 2% from the same weekend in 2011 and down the same amount from the weekend’s multi-year avera...
by Mitch Metcalf
 
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