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The Sked: PROMO WATCH — Update through February 23

>GCB and the Oscars are the big bets for ABC in recent days, while NBC continues to make an extraordinary push for Awake.  CBS is hoping to take Person of Interest to another level, and FOX just doesn’t seem to be ma...
by Mitch Salem
 
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Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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The Sked

The Sked: PROMO WATCH — Update through Wednesday October 12

>ShowBuzzDaily’s PROMO WATCH shows ABC is shifting into heavy support mode for Man Up!, which premieres next Tuesday.  The new comedy (which follows Tim Allen’s Last Man Standing) received multiple hits in the&...
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through Sunday October 16

>CBS promoted an incredible 18 different programs inside 60 Minutes Sunday night, with an average 15 seconds per promo.  With Andy Rooney out of the program, the network has more promo time in the hour until they reformat ...
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through March 20

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 14 and March 20, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked

Coming Soon: ShowBuzzDaily Promo Watch Returns

>Starting Tuesday, ShowBuzzDaily’s Promo Watch will return on a regular basis.  Kicking off with Monday night’s broadcast network programming we will sample roughly an hour a night per network and keep a runnin...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH Changing Time Periods

>ShowBuzzDaily’s PROMO WATCH, our weekly look at how the networks spend their precious resource of on-air promotion time, will move to Wednesdays starting next week.  This will give us a better chance to see how each...
by Mitch Salem
 
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The Sked: PROMO WATCH — Huge Scandal Promotion Lures Few Viewers

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 2 and April 8, with about 8 hours of programming sampled for each network over that period.  (Click “read more&...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Sunday October 23

>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premie...
by Mitch Salem
 
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The Sked: PROMO WATCH — through Monday October 24

>Grimm is now up to 220 promo seconds over the last week.  The good news is that the network is standing behind the show and giving it all it has to give.  The bad news is that all that time is in little-watched progr...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 18 and April 24, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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THE SKED MOVIE PROMO WATCH: OSCAR NIGHT EDITION

> The Academy limits the number of movie ads that can be aired on the Oscar telecast (until recent years, they didn’t allow any), so as not to make the night look like the awards are shilling for the studios.  (God f...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time suppor...
by Mitch Salem
 
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Articles

THE SKED’S MOVIE PROMO WATCH: Super Bowl Edition

> In these heady moments after the NY Giants’ triumphant victory over the New England Patriots (I’d say “Sorry, New England fans,” but I wouldn’t mean it), let’s take a moment to look at the ...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Starting to Prepare for the Summer

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 10 and April 16, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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