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The Sked

The Sked: PROMO WATCH — Starting to Prepare for the Summer

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 10 and April 16, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Through Monday October 17

>On ABC, Man Up!, Revenge and Once Upon a Time are now the top three on-air promotion priorities over the past week.  Of course, Man Up! and Once Upon premiere this week, and ABC is clearly standing behind Revenge, which h...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through March 8

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period.  (Click “read more...
by Mitch Salem
 
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Articles

THE SKED’S MOVIE PROMO WATCH: Grammys Edition

> Tonight’s Grammy Awards were inevitably somewhat haunted by the awful loss of Whitney Houston barely 24 hours earlier, a tragedy that seemed to have been going on for a decade yet was still shocking when it came to its ...
by Mitch Salem
 
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Articles

THE SKED’S MOVIE PROMO WATCH: Super Bowl Edition

> In these heady moments after the NY Giants’ triumphant victory over the New England Patriots (I’d say “Sorry, New England fans,” but I wouldn’t mean it), let’s take a moment to look at the ...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through March 20

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 14 and March 20, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — through Monday October 24

>Grimm is now up to 220 promo seconds over the last week.  The good news is that the network is standing behind the show and giving it all it has to give.  The bad news is that all that time is in little-watched progr...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — NBC’s Super Bowl Sunday

>Before we take a look at NBC’s promo activity in the extravaganza that is the Super Bowl, let’s review our forecast of the game itself.  We aim for precision in our predictions at ShowBuzzDaily, and while both...
by Mitch Salem
 
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Articles

THE SKED MOVIE PROMO WATCH: OSCAR NIGHT EDITION

> The Academy limits the number of movie ads that can be aired on the Oscar telecast (until recent years, they didn’t allow any), so as not to make the night look like the awards are shilling for the studios.  (God f...
by Mitch Salem
 
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Articles

Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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The Sked

The Sked: PROMO WATCH — through Thursday October 20

> With its schedule in the #1 position and no new shows to launch, CBS had plenty of time to maintain its current schedule and celebrate the 60th anniversary of the CBS Eye logo throughout the night with brief montages of The E...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Huge Scandal Promotion Lures Few Viewers

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 2 and April 8, with about 8 hours of programming sampled for each network over that period.  (Click “read more&...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through Sunday October 16

>CBS promoted an incredible 18 different programs inside 60 Minutes Sunday night, with an average 15 seconds per promo.  With Andy Rooney out of the program, the network has more promo time in the hour until they reformat ...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time suppor...
by Mitch Salem
 
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