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The Sked

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Thursday October 20

> With its schedule in the #1 position and no new shows to launch, CBS had plenty of time to maintain its current schedule and celebrate the 60th anniversary of the CBS Eye logo throughout the night with brief montages of The E...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH

>ShowBuzzDaily’s PROMO WATCH will return tomorrow with updated numbers and rankings updated through Tuesday and Wednesday night’s network programming.
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Sunday October 23

>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premie...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH Is Back!

> Back by popular demand, ShowBuzzDaily’s PROMO WATCH will track broadcast network on-air priorities (as we did this summer with the new fall show series promotion).  We kick off with promo activity in a sampling of ...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through Sunday October 16

>CBS promoted an incredible 18 different programs inside 60 Minutes Sunday night, with an average 15 seconds per promo.  With Andy Rooney out of the program, the network has more promo time in the hour until they reformat ...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Through Tuesday October 18

>On NBC, Grimm is now the network’s #1 promo priority, based on our sampling of programming over the past week.  Up All Night, which received almost a full minute of promo time in Parenthood last night, mov...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through March 8

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period.  (Click “read more...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Through Monday October 17

>On ABC, Man Up!, Revenge and Once Upon a Time are now the top three on-air promotion priorities over the past week.  Of course, Man Up! and Once Upon premiere this week, and ABC is clearly standing behind Revenge, which h...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through March 1

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read ...
by Mitch Metcalf
 
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The Sked

The Sked: PROMO WATCH — Update through Monday October 10

>ShowBuzzDaily’s PROMO WATCH shows that ABC’s Last Man Standing is the top priority over this new sample period, not surprising given that it premieres tonight.  Once Upon a Time is also getting its due as we h...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Starting to Prepare for the Summer

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 10 and April 16, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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Articles

THE SKED’S MOVIE PROMO WATCH: Super Bowl Edition

> In these heady moments after the NY Giants’ triumphant victory over the New England Patriots (I’d say “Sorry, New England fans,” but I wouldn’t mean it), let’s take a moment to look at the ...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Huge Scandal Promotion Lures Few Viewers

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 2 and April 8, with about 8 hours of programming sampled for each network over that period.  (Click “read more&...
by Mitch Salem
 
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