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SKEDBALL: Winter Olympic Ratings Update

After a relatively good night Tuesday, last night’s Olympic coverage on NBC (5.6 adult 18-49 rating from 8-11 pm Wednesday night  in the delayed “fast” nationals) was significantly below the comparable night ...
by Mitch Metcalf
 
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The Sked: WEDNESDAY Ratings

Wednesday fast national ratings.  
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Track

NBC averaged a 6.6 18-49 rating from 8-11 pm last night, well ahead of the same night in Turin 2006 (5.6) and Vancouver 2010 (5.5).  Events last night included: Men’s Halfpipe, Pairs’ Short Program, and Women̵...
by Mitch Metcalf
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD 2/11/14

  AFTERNOON UPDATE:  The WINTER OLYMPICS stayed at 6.6 in final numbers.  The only change in last night’s other fresh programming was a 0.1 drop in the 8PM airing of DADS to 1.1.  (A couple of ABC’s reruns a...
by Mitch Salem
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Winter Olympic coverage from Sochi on NBC averaged a preliminary 6.4 adult 18-49 rating from 8-11 pm. Events last night included: Women’s Super Combined, Men’s Moguls, and Men’s 1500m Short...
by Mitch Metcalf
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/10/14

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commerc...
by Mitch Salem
 
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SKEDBALL: Winter Olympic Ratings Update

The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm.  This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouv...
by Mitch Metcalf
 
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THE SKED NETWORK SCORECARD (and “The Walking Dead” Premiere) – 2/9/14

  Skiers and skaters couldn’t beat walkers. NBC:  See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis.  The games scored 6.9 in preliminary primetime 18-49 numbers. AMC:  Although THE...
by Mitch Salem
 
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SKEDBALL: Sochi Winter Olympic Ratings

The first Saturday of Winter Olympic coverage averaged a 6.5 adult 18-49 rating from 8:30-11:00 pm last night on NBC.  This must be slightly disappointing for the network, as last night was a a few notches below the comparable...
by Mitch Metcalf
 
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UPDATED: THE SKED CABLE/NETWORK & OLYMPICS RATINGS SCORECARD – 2/6/14

  AFTERNOON UPDATE:  The WINTER OLYMPICS climbed 0.2 in final numbers, as did  THE BIG BANG THEORY.  AMERICAN IDOL and 2 1/2 MEN were both up 0.1, while THE MILLERS had the only drop, down 0.1. THURSDAY CABLE:  PAWN STARS ...
by Mitch Salem
 
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The Sked: WEDNESDAY Ratings

Wednesday fast national ratings and relevant comparisons:
by Mitch Metcalf
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/4/14

  AFTERNOON UPDATE:  No good news in the final numbers for FOX, as NEW GIRL and BROOKLYN NINE-NINE stayed as is.  All changes were of the 0.1 variety:  up for NCIS, AGENTS OF SHIELD and THE ORIGINALS, down for NCIS LA, THE ...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/3/14

  AFTERNOON UPDATE:  HOW I MET YOUR MOTHER had one of the biggest non-sports adjustments in memory, regaining all of the half-point it had appeared to lose from last week in the morning numbers and returning to 3.8.  Good fo...
by Mitch Salem
 
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UPDATED: THE SKED SUPER BOWL SUNDAY CABLE/NETWORK SCORECARD – 2/2/14

  NETWORK UPDATE:  In final numbers, SUPER BOWL XLVIII had a 39.3 rating in 18-49s, just slightly below last year’s 39.7 (the latter number excludes the game’s blackout period).  However, in total viewers thi...
by Mitch Metcalf
 
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SKEDBALL: Super Bowl Ratings Charts

Considering it was the third-worst blowout in Super Bowl history, the early ratings in the 56 markets with local Nielsen meters are very good and in line with the last four years.  National ratings will be available later toda...
by Mitch Metcalf
 
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