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The Sked: Broadcast Season Averages

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now s...
by Mitch Metcalf
 
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The Horse Race: Three Days into the New Season

With three nights of official national ratings counted, CBS is in front with a 2.99 Adult 18-49 rating, down a dizzying 30% from the first three nights last fall (when CBS was a towering #1 at a 4.28 rating).  Remember, The Ey...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — Into the Final Week

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee eve...
by Mitch Metcalf
 
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The Sked: Notre Dame-Oklahoma Ends Up Beating Game 3 in Official National Ratings

Saturday night’s grudge match between NCAA college football on ABC (Notre Dame at Oklahoma) ended up with a 2.9 rating with Adults 18-49, actually beating Game 3 of the World Series on FOX (San Francisco at Detroit) at a ...
by Mitch Metcalf
 
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The Sked: Thursday Week 4 — Not a Pretty Picture

The fourth Thursday of the season offered a big opportunity for ABC, CBS and NBC, as FOX had to pre-empt The X Factor for a postseason MLB game that no one cares about.  A lot of displaced X Factor viewers decided not to sa...
by Mitch Metcalf
 
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The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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The Sked: Monday Ratings Week Three

NBC Monday inched up a tenth of a rating point from the last two weeks — a very solid night top to bottom.  CBS appears to have had a good night (the best Monday in three weeks), but that 2.8 rating is probably inflated ...
by Mitch Metcalf
 
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SKEDBALL: World Series Ratings

The World Series begins tonight at historic Fenway Park, as the St Louis Cardinals take on the Boston Red Sox in a re-match of the 2004 Series.  Ratings for the World Series are very erratic.  Since 2003 (the last 10 Series),...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

FOX had a very strong NFL Sunday doubleheader.  The late afternoon time period (4:30 pm ET games) was the highest-rated of the four slots (as usual) with a 14.8 household rating in the 56 metered-markets that cover 70% of the ...
by Mitch Metcalf
 
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The Sked: Saturday Ratings — Notre Dame Leads ABC to the Ratings Promised Land

Last night ABC dominated primetime with a preliminary 4.4 adult 18-49 rating for Notre Dame at USC.  The convincing victory for the Fighting Irish sealed a perfect 12-0 undefeated season and reserved a spot in the national cha...
by Mitch Metcalf
 
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The Sked: Tuesday Week 8 — A Particularly Weak Night

After two atypical Tuesdays (Election Night and a two-hour Voice the week before), NBC has come back down to a 2.6 rating with adults 18-49 on Tuesday (below the 3.3 Tuesday average so far this season), just slightly ahead of...
by Mitch Metcalf
 
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The Sked: Friday Ratings — ABC Settles Down But Still Wins the Night

ABC turned in a 1.8 rating with adults 18-49 last night, down from the 2.0 last week but still #1 for the night.  Last Man Standing and Malibu Country each posted a 1.6 rating in their second week (down four-tenths of a rat...
by Mitch Metcalf
 
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The Sked: NBC’s Post-Olympic Reality

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour prem...
by Mitch Metcalf
 
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The Sked: Thursday Week 5 — MLB Ratings on Track toward NHL

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correct...
by Mitch Metcalf
 
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Broadcast Network Rankings through Jan 13

THE WEEK.  For the recently completed week ending Sunday (January 7-13, 2013), CBS pulled into first place with a preliminary 3.18 adult 18-49 rating, doubling last week’s 1.58 rating.  Two hours this week were unusua...
by Mitch Metcalf
 
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