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The Sked: Olympics Ratings Day 5 — NBC Hoping Closing Ceremony Never Happens

Last night’s coverage of the fifth night of the London Summer Olympics averaged a 12.2 rating with Adults 18-49 on NBC in prime time.  The highlights of the night were the team competition for women’s gymnastics an...
by Mitch Metcalf
 
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The Sked: NBC’s Post-Olympic Reality

So much for an Olympic after-glow.  After 17 nights of near double-digit young adult ratings, NBC averaged a 1.8 Adult 18-49 rating last night.  After significant on-air promotion during the London Olympics, the two-hour prem...
by Mitch Metcalf
 
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The Sked: Olympic Opening Ceremony Ratings: Early Fast Nationals Indicate Huge Success for NBC

The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by...
by Mitch Metcalf
 
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The Sked: Wednesday Ratings September 5 — Updated with Cable Ratings

NBC of course won last night handily with the first NFL game of the season.  Usually scheduled on the Thursday after Labor Day, the NFL moved the game to Wednesday out of deference to President Obama who gives his acceptance s...
by Mitch Metcalf
 
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The Sked: Tuesday Ratings September 25

Tuesday premiered on all four broadcast networks last night, with almost all schedules unveiled entirely intact.  CBS is in first place with a 3.3 preliminary Adult 18-49 rating from 8-11 pm, exactly on target according to our...
by Mitch Metcalf
 
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The Sked: Broadcast Season Averages

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now s...
by Mitch Metcalf
 
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The Sked: Fast Nationals Overview — SMASH Crashes and Burns Spectacularly

Without The Voice to support it, Smash started its second season with a ratings trainwreck to match the creative disaster that is the show.  Read Mitch Salem’s review here. Half-hour ratings for network television la...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

The final week of the NFL season, Week 17, is unusual in a few ways.  First, all 32 teams play (no byes), and all 16 games are on Sunday (no Thursday night game on NFL Network and no Monday Night game on ESPN).  Additionally,...
by Mitch Metcalf
 
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The Sked: Saturday Ratings — ABC scores with Stanford-Oregon But the Big Prize Comes Next Week with Notre Dame-USC

Last night ABC won prime time easily with a 2.2 fast national rating with adults 18-49 for the thrilling overtime upset of Stanford over Oregon.  We estimate that the game will go up to around a 2.5 rating in the official nati...
by Mitch Metcalf
 
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Broadcast Network Ratings — The Rough Season Continues

Week 37 of the broadcast season (May 28-June 3) recently concluded, the first full week of summer as defined by the broadcasters with almost all scripted shows in repeats and summer reality shows dominating the airwaves.  The ...
by Mitch Metcalf
 
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The Sked: Tuesday Week 4

Tuesday fast national ratings indicate NBC owned the night thanks to the continued domination of The Voice.  The night was interrupted by the second Presidential Debate.  For most networks, there will be around 80 minutes of ...
by Mitch Metcalf
 
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The Sked: Wednesday Week 5 — World Series Begins, Nation Yawns

We are estimating Game 1 of the World Series last night (Detroit at San Francisco) will go up from a 3.2 in the fast nationals to around a 3.8 in the official nationals later today.  Although that will be enough to win the nig...
by Mitch Metcalf
 
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The Sked: Monday Week 8

A very similar night last night in the ratings compared to last Monday.  NBC still on top despite a slight cool down, while the rank order of the other networks remains the same. ESPN’s Monday Night Football (Kansas Ci...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

FOX had a very strong NFL Sunday doubleheader.  The late afternoon time period (4:30 pm ET games) was the highest-rated of the four slots (as usual) with a 14.8 household rating in the 56 metered-markets that cover 70% of the ...
by Mitch Metcalf
 
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The Sked: Summer Olympics Ratings Night 2 — Solid But Not Record Breaking

The second night of the London Summer Olympics (and the first night of competition featuring Beach Volleyball, Men’s Gymnastics Qualifying, and Swimming — including the official changing of the guard as Michael Phel...
by Mitch Metcalf
 
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