It may have hurt Sony’s pride to turn SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) over to Marvel to produce, but it proved to be a smart business move, with preliminary numbers at Deadline that put opening day at about $48M ($15.4M from Thursday night), 35% higher than the first day of 2014’s Amazing Spider-Man 2.  With word […]

> The Hollywood Reporter has some very office boxoffice numbers.  These are based on matinee business only, so they can be misleading as to what will happen over the course of Friday, let along the weekend.  But for now, the big news is that COURAGEOUS, a Christian-themed movie produced by Sherwood Baptist Church in Georgia […]

  UPDATE:  There were no major changes in final Thursday box office figures.  FROZEN was even higher than the initial estimate at $9.1M, and ANCHORMAN 2 even steadier, down just 9% from Wednesday to $7.4M.  THE WOLF OF WALL STREET was slighty up at $6.6M, and so was AMERICAN HUSTLE at $6.4M.  THE SECRET LIFE […]

  ROGUE ONE (Lucasfilm/Disney) is performing as expected, massive but short of last year’s core Star Wars installment The Force Awakens.  According to preliminary numbers at Deadline, Friday’s take was $72M (including $29M from Thursday night), 40% below Force Awakens yet still one of the Top 10 opening days of all time.  In a sign […]

  Although it’s possible for a horror or action movie to make some money over Labor Day weekend, no studio opens a movie it cares about for the holiday that repels moviegoers.  This weekend’s openings won’t change that rule.  THE LIGHT BETWEEN OCEANS (DreamWorks/Reliant/Participant/Touchstone/Disney) was probably envisioned as an awards-worthy project when it was originally […]

  SHAZAM (DC/New Line/Warners) is going to win a bleak weekend at the box office, and even it doesn’t have much to boast about.  Preliminary numbers at Deadline have it dropping 68% from last Friday to $6.6M, worse than the Friday-to-Friday drops for Wonder Woman (-59%) and Justice League (-57%).  A $23M weekend would put […]

> Despite all Universal‘s efforts to imprint audiences with the idea that THE FIVE-YEAR ENGAGEMENT is some kind of quasi-sequel to Bridesmaids (it’s not), preliminary numbers at Deadline show the movie to be underperforming badly.  Its $3.7M Friday was only in 3rd place for the day, well below the $6M opening day the same creative […]

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]