Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

> RISE OF THE PLANET OF THE APES pulled in around $1.25M in its Thursday midnight screenings.  This is better than the $800K that Cowboys & Aliens managed last week, but dwarfed by the $4M Captain America earned and Thor‘s $3.3M.  (Let’s not even talk about Harry Potter.)  This supports Mitch Metcalf’s prediction that Apes […]

  As with Spectre 2 weeks ago, THE HUNGER GAMES: MOCKINGJAY PART 2 (Lionsgate) is making a tremendous amount of money in its opening weekend–but not as much as had been expected in light of what its franchise predecessor had earned.  According to preliminary numbers at Deadline, Mockingjay 2 will have a $47M launch, including […]

>Love was in the air Tuesday night, as The Vow grossed $11.6 million on Valentine’s Day, shattering the mid-week Valentine’s Day record of $7.5 million for Hitch in 2005, as reported at the Hollywood Reporter.  The Vow was up from a more typical $3.3 million Monday. Business was also brisk for the more male-oriented action […]

  After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday.  If that number holds, it will be a tremendous 62% jump from Thursday, which would be a better percentage result than any of the Lord of the Rings movies (which […]

  In an appropriately biblical development for this Easter weekend, it appears from preliminary numbers at Deadline that David will defeat Goliath, and the $12M-budgeted HEAVEN IS FOR REAL (TriStar/Sony) will handily outgross the $100M+ TRANSCENDENCE (Warners).  On Friday, Heaven pulled in a reported $8M (on top of $7M from Wednesday and Thursday), and although […]

  Rebooting an aged horror franchise can be tough.  Recent attempts to bring back Alien, Scream and Friday the 13th have faltered, and now Saw, rechristened as JIGSAW (Lionsgate), isn’t off to much of a start.  Preliminary numbers at Deadline have opening day at $7.5M, much lower than the $10.7M for Saw 3D, the last […]

  BLACK PANTHER (Marvel/Disney) is now in competition only with the loftiest movie hits.  According to preliminary numbers at Deadline, its 2nd Friday was $28.4M (down 63% from last week), behind just The Avengers‘ $29.2M in the Marvel universe (down 64% from its own opening day), as well as The Force Awakens ($49.3M, down 58%) […]