Be sure to read Mitch Metcalf’s Weekend Box Office Predictions. Momentum was lacking for THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony), as the studio kept the movie from critics until the last possible instant and didn’t even have night-before screenings for audiences–one of the only films of the summer to wait till 12:01AM […]
Just a week after a new September mark was set, Ridley Scott’s THE MARTIAN (20th) is going to compete for the highest-ever October opening. According to preliminary numbers at Deadline, Martian had an opening day that matched or even slightly topped the $17.5M for Gravity, which set the current October record at $55.8M. ($2.5M […]
THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise. Warners jumped into 2 spin-offs before even reaching its first official sequel, and the result according to early numbers at Deadline is a $8.9M opening day, down 48% from the first […]
It’s shaping up to be a close race at the box office this weekend, and with the result likely to come down to performance on Sunday, we may not know the winner for sure until final numbers are issued on Monday. HIDDEN FIGURES (20th) was the clear winner on Friday, with preliminary numbers at […]
The major studios are barely participating in late August distribution, and it was clear the box office would be dreadful this weekend even before calculating the effects of Hurricane Harvey and the expected massive pay-per-view gate for Saturday’s Mayweather vs. McGregor bout. (Those events are likely to bring down weekend multiples even lower than […]
Although it also stars (and is produced by) Ice Cube, RIDE ALONG (Universal) goes down in the books as a big win for Kevin Hart, the focus of the movie’s marketing campaign. Based on preliminary numbers at The Hollywood Reporter, the action comedy is on its way to a $40M+ 4-day Martin Luther King […]
The studios brought out a trio of romantic movies for Valentine’s Day, but the couple audiences most wanted to see was Emmet and Wyldstyle, as preliminary numbers at Deadline have THE LEGO MOVIE (Warners) topping the Friday box office with about $13M. Since Lego will benefit the most from the holiday weekend matinee crowd, […]
The real world, in the form of terrible reviews and dim word of mouth, caught up with BATMAN V. SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) on Friday. Actually, the signs had been there since midweek, although Warners and its box office pets had obscured the fact for a few days by comparing the daily results […]