The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week.  According to preliminary numbers at Deadline, the Friday-to-Friday drop was 70% (to $18.8M), which sounds like a lot, but is fairly standard for the genre.  […]

  This weekend is looking like a battle of the family films, with no clear victor at this point.  THE BOSS BABY (DreamWorks Animation/20th) is performing quite a bit better than expected, with preliminary numbers at Deadline giving it nearly $15M on Friday (including $1.5M from Thursday night), which should lead it to a $50M […]

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]

Based on Friday’s grosses, weekend #20 of 2015 looks like $172 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend. Opening at 3,473 theaters Friday, Pitch Perfect 2 from Universal is on track for a $69.0 million opening three-day weekend (well above our $53.0 million ShowBuzzDaily forecast earlier this week). The film is pacing toward a […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

MUCH stronger than we forecast, the 26th weekend of 2012 is looking like $196 million for the Top 12 films Friday-Sunday, up only 2% from this weekend last year but up 15% from the multi-year average for this weekend.  R-rated comedy is just what the audience wanted.  Family Guy creator Seth McFarlane struck gold with […]

Based on Friday’s grosses, Weekend #46 of 2013 looks like $119 million for the top 12 films. Opening at 2,024 theaters Friday, The Best Man Holiday from Universal grossed $10.7 million Friday and is on track for a $31.1 million opening weekend (well above the $21.5 million ShowbuzzDaily forecast). The film is pacing toward a very good three-day […]

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]