The summer movie season will be underway momentarily on the east coast, as 7PM screenings commence for The Amazing Spider-Man–which isn’t exactly riding a rave of critical support (56% positive at Rotten Tomatoes, and 35% among “top critics”). At Sony tonight, uneasy lie the heads that wear a crown. But meanwhile, our survey of […]
Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic. Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]
OPENINGS: With a $27.4M start, 2 GUNS (Universal) is probably headed for $85M in the US, a fair if unexciting return for a movie that claims to have (post-tax credits) a $61M production budget. With Universal taking its marketing expenses and distribution fees off the top, there won’t be much profit for financiers Emmett-Furia […]
It’s a deja vu weekend, as THE ACCOUNTANT (RatPac/Warners) had a $9M opening day (including $1.35M from Thursday night), according to preliminary numbers at Deadline, almost identical to last Friday’s $9.3M for The Girl On The Train (including $1.23M from Thursday night), another adult-aimed thriller with a production budget in the $40M range and […]
OPENINGS: THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Saturday rise). Lost City faces little challenge in its target demo for the next month, so it could […]
OPENINGS: The stated $101M weekend start for THE HUNGER GAMES: MOCKINGJAY PART 2 (Lionsgate) means that we won’t really know whether it went over $100M until final numbers are released tomorrow. But even if that number holds, it will be down 17% from last year’s Mockingjay 1. More seriously, the international opening was $146M, […]
The second weekend of 2013 should total about $122 million for the top 12 films, a little better than the same weekend the last few years but below the comparable weekend in 2009 and 2010. Zero Dark Thirty moves from the art houses to a fairly wide release and should play more commercially than The […]
OPENINGS: KUNG FU PANDA 4 (DreamWorks Animation/Universal), the first new all-ages animated release since the holiday season, arrived at the high end of projections with $58.3M, impressively above the $41.3M start for 2016’s Panda 3. (And at a reported production budget 40% lower than its predecessor.) It faces no direct competition for months, and […]