The failure of ALLEGIANT (Summit/Lionsgate) puts its studio in an unusually awkward position.  Even though Lionsgate may be able to put the 3rd Divergent movie on its books as a profit (most of the international rights were pre-sold, providing revenues that can off-set the oncoming US losses), the economics are going to get much […]

Weekend #4 of 2014 is looking like $107 million for the top 12 films, up 7% from the average for this weekend the past few years. Opening at around 2,700 theaters Friday (slightly below the 2,886 average theater count for opening weekends the last two years), I, Frankenstein from Lionsgate/Summit should average a mediocre $5,800 per theater for the […]

>The eighth weekend of the year should generate about $116 million for the top 12 films — up 21% from last year’s comparable weekend and up 25% from the four-year average for this weekend.  The big studios are sitting out Oscar weekend, leaving it to Relativity, Lionsgate and Summit to open films as attention shifts […]

  OPENINGS:  BOO 2! A MADEA HALLOWEEN (Lionsgate) took the weekend with $21.7M, down 24% from last year’s first Boo.  That puts it behind all the previous Madea openings except A Madea Christmas, which had the entire holiday corridor for its run.  Last year’s installment had an exceptionally good Weekend 2 hold, down just 40% […]

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit that will reverberate through the lives of many throughout the world.  As bad as the numbers below […]

  Franchises are the lifeblood of Hollywood, so it has to chill studios to see three of those entries falter in a single 2-weekend period, especially since the stakes are higher for this week’s arrivals than last week’s Neighbors 2. Based on the preliminary $27M Friday number at Deadline, X-MEN: APOCALYPSE (TSG/20th) is running almost […]

  SHAZAM (DC/New Line/Warners) is going to win a bleak weekend at the box office, and even it doesn’t have much to boast about.  Preliminary numbers at Deadline have it dropping 68% from last Friday to $6.6M, worse than the Friday-to-Friday drops for Wonder Woman (-59%) and Justice League (-57%).  A $23M weekend would put […]

  OPENINGS:  Even among the mostly-sad legacy of Labor Day Weekend openings, OPERATION FINALE (MGM) was notably weak at $6M ($7.7M since its Wednesday launch), and that number incorporates a studio-estimated Sunday bump that would be the highest in the Top 10.  The weekend number, which may get to $7.5M with Monday added, is considerably […]