It’s a busy but not particularly big weekend at the multiplex.  The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo.  Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start.  If that percentage holds, the […]

  OPENINGS:  While DUNGEONS & DRAGONS:  HONOR AMONG THIEVES (eOne/Paramount) launched at the upper end of expectations, $38.5M (which included an unusually intense program of preview screenings) was a shaky start for a project with $250M in production/marketing costs and the hope to become a franchise.  It will need to hold up extremely well over the next several […]

  OPENINGS:  Hollywood’s barely-breathing Labor Day weekend didn’t get any healthier on Saturday.  The CLOSE ENCOUNTERS OF THE THIRD KIND (Columbia/Sony) re-release had a 35% Saturday bump, and like everything else in the market, it will hold nearly steady on this holiday Sunday, then have a Sunday-type decline on Monday.  (The exception is that children’s […]

  OPENINGS:  INSIDE OUT (Pixar/Disney) had the largest opening for an animated non-sequel ever at $91.1M.  (Disney is claiming a slightly more abstract record as well, the largest opening for a film that isn’t based on any preexisting source material–excluding The Hunger Games, for example, because it began as a book–but the animation record will […]

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday.  That’s still on the low side for the […]

Bridesmaids and Priest to open at decent levels, but Thor will continue to lead the box office this weekend.  Fast Five will continue to hang around the Top 3. Opening at over 2,700 theaters, Bridesmaids should average a decent $7,300 per theater (for almost $20 million total).  Priest should average $6,100 at around 2,800 theaters […]

The fifth weekend of 2013 should total a bad $70 million for the top 12 films, 30% below the normal pace for this weekend. Opening in about 2,900 theaters Friday, Warm Bodies from Summit should average $6,900 per theater for the weekend (for a $20.0 million opening weekend).  [The average wide-release film the past two years […]

  Based on preliminary Saturday numbers at Deadline, adjustments from the morning’s weekend estimates will be minimal, although mostly in the wrong direction.  GOOSEBUMPS (Columbia/Sony) increased 31% from Friday to Saturday, a modest result for a family movie (Hotel Transylvania 2 jumped 56% on its 2d day of release), giving it a 2-day total of […]