OPENINGS:  In what Hollywood hopes will be the last weekend of drought for a while, the TV episodes packaged as DEMON SLAYER:  KIMETSU NO YAIBA – TO THE HASHIRA TRAINING (Crunchyroll/Sony) led the newcomers with $11.6M, a bit better than the $10.1M for last year’s Demon Slayer episodes.  In addition, the film earned $13.7M […]

  OPENINGS:  A $34.1M US launch for a movie that reportedly carries about $350M in production and marketing costs likely means a nine-figure loss in theatrical release, which traditionally is considered less than desirable.  But the ways of Box Office Magical Thinking are infinite (and the number of pundits willing to parrot such spin similarly […]

>2012 is underway with one wide release this weekend (and only 2,000 theaters or so at that) and one major expansion.  The Devil Inside should battle Mission: Impossible — Ghost Protocol for the top spot this weekend.  As a whole, the weekend volume for the top 12 films will be around $102 million, up about […]

>This weekend will feature a moderately successful comic book movie targeting teens and young adults and a mediocre opening for a family comedy aimed at kids and young parents.  Last year Toy Story 3 opened this weekend to huge business, forcing year-to-year declines for the weekend overall. CORRECTION — The titles in the June 19, […]

This weekend is on track to be the fourth weekend in a row to be up over the previous years.  Paranormal Activity 4 opens very large but will play out very quickly as the young, horror audience flocks to the first weekend.  Tyler Perry puts down his Madea outfit and his writer-producer-director suit and simply […]

The 22nd weekend of the year is looking like a very good $186 million for the top 12 films, up 30% or more from the same weekend in previous years.    Opening at over 3,000 theaters Friday (a slightly above average theater count), After Earth from Sony and starring Will and Jaden Smith should average $12,100 […]

The 43rd weekend of the year is looking like $104 million for the top 12 films, 22% from the multi-year average for this weekend.  And on its fourth weekend, Gravity will be knocked out of the top spot by…..Johnny Knoxville?  That’s what it looks like. Opening at over 3,000 theaters Friday (slightly above the 2,886 […]

Weekend #12 of 2014 is looking like $149 million for the top 12 films, slightly better than this same weekend on average in previous years. Opening at around 3,800 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), Divergent from Lionsgate/Summit should average $16,800 per theater for the weekend (for a $63.5 […]