OPENINGS:  OVERBOARD (MGM/Pantelion/Lionsgate) opened in 45% more theatres than Eugenio Derbez’s How To Be A Latin Lover, and had a weekend that was 20% higher at $14.8M.  That’s not the cross-cultural breakout hit that the studio and Derbez had in mind, although an eventual $40M in the US will likely provide a modest profit […]

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

  OPENINGS:  Hollywood’s barely-breathing Labor Day weekend didn’t get any healthier on Saturday.  The CLOSE ENCOUNTERS OF THE THIRD KIND (Columbia/Sony) re-release had a 35% Saturday bump, and like everything else in the market, it will hold nearly steady on this holiday Sunday, then have a Sunday-type decline on Monday.  (The exception is that children’s […]

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big only when it isn’t put up against $450M in production/marketing costs, not to mention other sunk expenses like distribution costs and interest.  In […]

Eleven days into the three-week holiday movie season, 2012 is now 9.5% behind the average for the same period over the last several years ($316 million this year versus $349 million on average 2004-2011).  Further, 2012 is 13.7% behind the last time Christmas fell on a Tuesday (2007’s $366 million over this period).   The […]

  THE DARK KNIGHT RISES (Warners) did indeed have a big Saturday, as the preliminary numbers estimated–up 40% from Friday and fueling what should be a $63-65M 2d weekend, down about 60% from the opening.  It continues to run behind The Dark Knight, which had a $75.2M  Weekend 2 that was down only 53%, but […]

> BREAKING DAWN PART 1:  Running $8M below New Moon at the parallel place in their runs, but with a slower rate of decline (at least until New Year’s Eve opens next week).  New Moon earned another $41M after the post-Thanksgiving weekend to end up at $296M in the US; Breaking Dawn 1 could make […]

  OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to subdistributors.)  The early results were promising, with a studio-record $25.7M weekend, alhough tepid audience surveys and the fact that the audience was […]