Another big win for MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

ABC easily won last night with a 3.8 adult 18-49 rating by ditching its regular lineup in favor of the 46th annual CMA Awards.  However, the CMAs were well below last year’s telecast, which aired on a Wednesday.  Any schedule or time time period change runs the risk of further accelerating the natural decline in network […]

After a relatively good night Tuesday, last night’s Olympic coverage on NBC (5.6 adult 18-49 rating from 8-11 pm Wednesday night  in the delayed “fast” nationals) was significantly below the comparable night for Turin 2006 (6.0 rating) and miles below Vancouver 2010 (9.0 rating).  Last night’s coverage featured: Women’s Downhill, Pairs’ Final, Women’s Halfpipe, Men’s […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 14 and Sunday March 15, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. College Basketball Saturday 1.55 rating CBS 1:00 pm Big Ten Semifinal: Purdue vs #6-Wisconsin 1.90 rating CBS 3:30 […]

CBS reruns don’t change much for the other networks. FOX:  Last night’s THE FOLLOWING felt a lot like an episode of 24, and parts of it were borderline ludicrous, but it was the game-changer the series needed, allowing it to broaden its canvas from here on.  In CBS’s absence, it was the highest-rated show of […]

  Football adjustments will modify some of the preliminary numbers below. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 5.8, down half a point from last week.  On ABC, 10 DAYS IN THE VALLEY fell 0.1 in final numbers to an even worse 0.5 premiere.  On CBS, 60 MINUTES and NCIS: LA each gained 0.1, but WISDOM OF THE CROWD lost the same.   […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for SHARK TANK and MACGYVER.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On Discovery, GOLD RUSH was at 0.51/0.38 compared to last week’s 0.41, and MYSTERY OF BLIND FROG RANCH ticked down to 0.16.  […]