The second 2-hour chunk of the newly anointed most popular scripted show in the history of basic cable, History’s HATFIELDS & MCCOYS, was much like the first episode:  a strong opening hour followed by a second that didn’t quite live up to it.  Oddly, Hour 4 even failed for many of the same reasons […]

  FROZEN continued to be gold for Disney and its subsidiaries last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Sunday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Dallas isn’t a flash in the pan. TNT:  The 2d episode of DALLAS held up well from its premiere–surprisingly, even more so with younger audiences than with total viewers.  18-49 demo number fell from 1.5 to 1.3, a 15% drop that’s more than reasonable given the premiere’s hype and the network’s huge marketing campaign for […]

>NBC won the night with the NFL Pro Bowl, a mere tune-up to the real numbers it will post when the New York Giants take on the New England Patriots in the Super Bowl in Indianapolis.                    Nightly Primetime Average Sunday         NBC    CBS    […]

  Bad news for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

> The Voice on NBC took a haircut to a mid-4 rating with young adults, as ABC’s Dancing with the Stars premiered with a mid-3 rating, a decent rating compared to other programs (especially during this horrific season) but that premiere is down a third from last year.               […]

Last night’s Winter Olympic coverage from Sochi on NBC averaged a preliminary 6.4 adult 18-49 rating from 8-11 pm. Events last night included: Women’s Super Combined, Men’s Moguls, and Men’s 1500m Short Track.  If NBC excludes the 8:00 half hour (if it held national commercials until 8:30 pm), the nightly rating will be a 6.6 adult […]

>To absolutely no one’s surprise, FOX has renewed NEW GIRL, GLEE and RAISING HOPE for their respective 2d, 4th and 3rd seasons. New Girl, of course, is the network’s biggest new scripted show of the season, and while Glee is no longer the powerhouse it once was, it’s still a clear hit. Raising Hope is […]