Not all season finales are created equal. NBC:  THE OFFICE and PARKS & RECREATION aired their season finales last night to no viewer excitement whatsoever:  Office was slightly down from the previous week to 2.2 (0.1 above its all-time low), and Parks was an even 1.7.  The newly-renewed COMMUNITY and 30 ROCK were respectively at […]

  Haircuts weren’t much of a draw. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  Things aren’t getting easier for ONCE UPON A TIME. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

It’s going to be a long fall for CBS on Monday nights.  Last night’s slate of season premieres on CBS average a 2.7 Adult 18-49 rating in the fast nationals, far below the 3.6 nightly rating we forecast back in May for the entire fall run of original episodes on CBS Monday.  That 3.6 forecast […]

> It was a sleepy first Friday for premiere week. CBS:  The network’s marketing team doesn’t have all that much to boast about this week:  2 Broke Girls had a monster opening, but that was because of its even more monstrous 2 1/2 Men lead-in, and now A GIFTED MAN follows Unforgettable and Person of […]

  A mostly dreary night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  The only changes from the morning numbers were for reruns:  up 0.1 for NCIS: LA and down 0.1 for THE ORIGINALS. CABLE HIGHLIGHTS:  LOVE & HIP-HOP ATLANTA regained the top Monday cable slot after last week’s WOMENS WORLD CUP match, up 0.05 to 1.56, with lead-outs AFTERPARTY steady at 1.07 and TI & TINY down […]

        NETWORK FINALS:  Sports adjustments put the PGA CHAMPIONSHIP on CBS at 0.5, the NHL game on NBC at 0.3, and PBC Boxing on FOX at 0.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports was firmly in control of Saturday cable.  There were NBA […]