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American Sniper: Putting the Phenomenal Box Office in Perspective

One useful way to look at box office momentum is to compare the Opening (normally the first Friday-Sunday or in some cases the first wide-release weekend and all the additional days before that) to the Next 7 Days, the first fu...
by Mitch Metcalf
 
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Weekend Studio Estimates 2.20-22.2015

Based on Friday’s and Saturday’s grosses, weekend #8 of 2015 looks like $106 million for the top 12 films Friday-Sunday, a little softer than it looked yesterday but still somewhat above the norms for this weekend. ...
by Mitch Metcalf
 
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Weekend Box Office Predictions 1.30-2.1.2015

Weekend #5 of 2015 is looking like $104 million for the top 12 films this weekend, actually well above the normal volume for this weekend ($77 million), which is hobbled by the Super Bowl and its massive television audience.  ...
by Mitch Metcalf
 
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Weekend Studio Estimates 1.23-25.2015

Based on Friday’s and Saturday’s grosses, weekend #4 of 2015 now looks like $142 million for the top 12 films Friday-Sunday, well above the norm for the fourth weekend of the year, which usually struggles to get abo...
by Mitch Metcalf
 
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FRIDAY 2.13.2015 Box Office Report

Based on Friday’s grosses, weekend #7 of 2015 looks like $188 million for the top 12 films Friday-Sunday, well above the norms for this weekend.   Opening at 3,646 theaters Friday, Fifty Shades of Grey from Focus/ Uni...
by Mitch Metcalf
 
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Weekend Box Office Predictions 2.6-8.2015

Weekend #6 of 2015 is looking like $108 million for the top 12 films this weekend, well below the normal volume for this weekend ($133 million). Opening at around 3,500 theaters Friday (well above the 2,886 average theater cou...
by Mitch Metcalf
 
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FRIDAY 2.27.2015 Box Office Report

Based on Friday’s grosses, weekend #9 of 2015 looks like $86 million for the top 12 films Friday-Sunday, down significantly from the norms for this weekend and the first down weekend since January 9-11.   Opening at 3,32...
by Mitch Metcalf
 
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FRIDAY 1.2.2015 Box Office Report

Based on Friday’s grosses, weekend #1 of 2015 looks like $140 million for the top 12 films Friday-Sunday, up from the norm for this weekend and up somewhat from the same weekend last year.   Opening at 2,602 theaters Fri...
by Mitch Metcalf
 
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Weekend Studio Estimates 1.30-2.1.2015

Based on Friday’s and Saturday’s grosses, weekend #5 of 2015 now looks like $87 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend but not as strong as our optimistic forecast.   O...
by Mitch Metcalf
 
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Weekend Studio Estimates 2.6-8.2015

Based on Friday’s and Saturday’s grosses, weekend #6 of 2015 now looks like $139 million for the top 12 films Friday-Sunday, up slightly from yesterday’s estimate ($135 million) and up a bit from the norm for ...
by Mitch Metcalf
 
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Weekend Box Office Predictions 2.20-22.2015

Weekend #8 of 2015 is looking like $119 million for the top 12 films this weekend (Friday-Sunday), another weekend well above the normal volume for this weekend (see track below). Opening at around 2,600 theaters Friday (slight...
by Mitch Metcalf
 
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Weekend Box Office Predictions 3.6-8.2015

Weekend #10 of 2015 is looking like $93 million for the top 12 films this weekend, significantly below the normal volume for this weekend (see track below). Opening at around 3,000 theaters Friday (slightly above the 2,886 aver...
by Mitch Metcalf
 
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FRIDAY 1.23.2015 Box Office Report

Based on Friday’s grosses, weekend #4 of 2015 looks like $143 million for the top 12 films Friday-Sunday, well above the norm for the fourth weekend of the year, which usually struggles to get above $100 million.  (See c...
by Mitch Metcalf
 
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FRIDAY 1.30.2015 Box Office Report

Based on Friday’s grosses, weekend #5 of 2015 looks like $84 million for the top 12 films Friday-Sunday, somewhat above the norm for this weekend but not as strong as our optimistic forecast.   Opening at 2,893 theaters ...
by Mitch Metcalf
 
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Weekend Box Office Predictions 2.13-15.2015

Weekend #7 of 2015 is looking like $179 million for the top 12 films this weekend (Friday-Sunday), well above the normal volume for this weekend and above last year, which was also a strong Presidents Day Weekend (see track bel...
by Mitch Metcalf
 
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