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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of f...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Dunkirk” Battles “The Emoji Movie,” “Atomic Blonde” Non-Explosive

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday n...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.11.2018

  OPENINGS:  FIFTY SHADES FREED (Perfect World/Universal) declined a mild 17% from Fifty Shades Darker to $38.8M, suggesting that Freed will end up around $95M in the US  That wouldn’t be great compared to roughly ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Aquaman” Stays Strong, Solid Start For “Escape Room”

  Box office years typically start slow, with strong holds for holiday openings, and that’s proving to be the case for 2019 as well.  AQUAMAN (DC/Warners) will retain its crown, as early numbers at Deadline indicate...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.28.2019

  OPENINGS:  Quentin Tarantino’s ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony) had a 21% Saturday drop, indicating a fair amount of frontloading, but studio estimates have it reaching its goal at $40.4M for t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/12/16

  OPENINGS:  The only new arrival this weekend certain of profitability is THE CONJURING 2 (New Line/RatPac/Warners).  It’s already earned $40.4M in the US (just lightly behind the first Conjuring‘s $41.9M op...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.11.2019

  OPENINGS:  SCARY STORIES TO TELL IN THE DARK (CBS/Lionsgate) dropped 21% on its 2nd day of release, which isn’t unusual for the horror genre (recently, The Curse of La Llorona fell 26% on its Day 2, and Child̵...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.26.17

  OPENINGS:  GET OUT (QC/Blumhouse/Universal) had a remarkable Saturday performance for a horror movie, rising 17% in a genre that usually drops sharply on its 2d day of release.  That’s better than the 13% bump fo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.28.2018

  OPENINGS:  HUNTER KILLER (Millenium/Summit Premiere/Lionsgate) had a weak $6.7M start, and probably won’t reach $20M in the US, not even enough to pay for the costs of its US release, and a low for a Gerard Butler...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.7.2018

  VENOM (Tencent/Columbia/Sony) easily set a new October opening record with a studio-reported $80M weekend, far ahead of Gravity‘s $55.8M.  However, Venom dropped 19% on Saturday, worse than Thor: The Dark World (1...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2017

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.23.2020

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Aladdin” Grants Disney’s Wish, “Brightburn” & “Booksmart” Slow

  ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo.  The Memor...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.11.2018

  OPENINGS:  THE GRINCH (Illumination/Universal) rode its family movie 47% Saturday bump to a $66M weekend, 20% better than 2000’s How The Grinch Stole Christmas.  There are relatively few recent mid-November famil...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.28.2018

  OPENINGS:  In the US, THE MAZE RUNNER: THE DEATH CURE (20th) had an OK start with $23.5M, down from $32.5M/$30.3M for the first 2 films in the series.  It’s on track for $60-65M here.  However, it’s off to...
by Mitch Salem
 
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